Global

Just 1.5 seconds is enough for ad recall, new attention study reveals
June 9, 2025
A new study revealed that 85% of digital ads get less than 2.5 seconds of attention — below the threshold needed to make a lasting impression, says Amplified founder Karen Nelson-Field.
The Media Leader
Sharpening its edge, Prime Video quietly rolls out show-level ad-reporting
June 9, 2025
The offering provides show-level reporting with impressions, CPMs, and content context by title, genre, and rating—bringing rare transparency to a typically opaque streaming landscape.
Ad Week
New social media features and updates to know this week
June 9, 2025
AI continues to invade social apps this week as X updates its DMs, Meta incorporates the tech into its risk assessment and LinkedIn adds new analytics tools. Here’s what you need to know.
PR Daily
WPP Media launches Artificial Intelligence-driven tool to push beyond ID-based targeting
June 9, 2025
WPP Media launched Open Intelligence June 3, claiming it is the industry’s first large marketing model (LMM) that leverages artificial intelligence to aggregate data for reaching audiences.
Marketing Dive
7 in 10 streamers recall brand ads, finds APAC study
June 9, 2025
Streaming platforms in APAC boost brand recall, with 65% of viewers more likely to remember products seen in ads, according to OMG APAC research.
Warc
Marketing to machines: A new performance strategy in the age of Artificial Intelligence agents
June 9, 2025
As AI agents like OpenAI’s Operator, Google’s Gemini and Amazon’s Rufus begin to mediate everything from search to purchase, marketers are being forced to confront the reality that they must treat machines as customers.
Ad Exchanger
Dentsu integrates consumer eye-tracking into global retail media planning
June 9, 2025
In what it claims to be a "world's first," Dentsu this morning announced it has completed the integration of consumer eye-tracking data in retail locations into its proprietary media planning system.
Media Post
An overview of each platform’s Artificial Intelligence tools for advertisers
June 2, 2025
Here’s an overview of all of the generative AI ad creation features available across the major digital ad platforms. It’s worth noting this doesn’t include the expanded third-party creation tools that you can also now utilize.
Social Media Today
Ads arrive in Google Artificial Interview Overviews – here’s what they look like
June 2, 2025
For the first time, ads are appearing directly within Google’s AI Overviews on desktop search, marking a major expansion of monetization within generative search experiences.
Search Engine Land
Why brand advertising matters for paid media performance
June 2, 2025
With PPC harder to track and getting pricier, branded search matters more. Here’s how to start behaving like a brand growth engine.
Search Engine Land

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