Global

Microsoft’s job cuts to directly impact LinkedIn workforce
May 19, 2025
Despite record engagement and revenue growth, LinkedIn faces new layoffs as announced by parent company Microsoft.
Media Post
The WARC Awards 2025 Grands Prix winners announced
May 19, 2025
“This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems” – Matt Che, Chief Marketing Officer, Budweiser, APAC.
Warc
The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise
May 12, 2025
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Warc
Want to break through the noise? Don’t shout louder – speak smarter
May 12, 2025
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Media Post
OMA unveils revamped Move metrics suite
May 12, 2025
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
Mumbrella
WhatsApp now has more than 3 billion users a month
May 12, 2025
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
Tech Crunch
Nielsen modernization efforts lift radio impressions, GRPs
May 12, 2025
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Inside Radio
Nielsen announces new report breaking out ad-supported TV insights
May 12, 2025
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Ad Exchanger
Frequency fatigue: The action figure lesson
May 12, 2025
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
MediaPost
Google launches ‘AI Max for search’ beta
May 12, 2025
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Media Post

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