AI search platforms owners including Microsoft, Amazon, Google and Perplexity sell ads, but – for now – marketers are prioritising organic over paid. However, just as organic implementation preceded the growth of paid advertising in search, social media and mobile, AI search is likely to follow a similar trajectory.

Is marketing actually a creative career, or is it just about tech now? Research released today has found that 92% of CMOs admit they’d have chosen a different career than marketing if they had known how tech-heavy the job would be.

After years of people constantly nudging Instagram about releasing an iPad app, the social network is finally launching one today. This means users will no longer need to use the iPhone app, which is not optimized for larger screens, or Instagram for web on the iPad. The new app defaults to the Reels screen, allowing you to scroll up and watch short videos on a larger screen.

To accompany the increased automation of its ad business, Meta is ensuring that advertisers can utilize specific manual controls over their AI-generated ads on Instagram and Facebook.

Unilever’s pledge to commit half of ad spend to social is just one piece of a larger evolution for a category trying to shed its stodginess and win over Gen Z.

Here's how AI automation and tools like Cursor help scale PPC campaigns with smarter scripts, data integration, and custom solutions. PPC advertising has never stood still.

43% of CMOs believe less than half their marketing data is reliable. This global issue spans all company sizes, sectors, and regions, with marketers everywhere grappling with poor-quality data.

GEO isn’t a buzzword. It’s already happening. Language evolves, and so too should how we define search in the AI era. GEO isn’t just a buzzword someone cooked up on LinkedIn

Connected TV (CTV) accounts for 74% of the viewing time on Samsung Smart TV sets, and 69% of streaming time is now ad-supported (with 31% ad-free), Samsung adds

This migration reflects the convenience of at-home listening and the normalization of voice-activated devices. With radio stations increasingly promoting “just ask your smart speaker to play us,” the adoption curve has tilted in favour of older generations who may not be as mobile-first as younger listeners but have embraced connected home devices.