Influencer Tefi Pessoa recently partnered with The Cut to launch a podcast, and it’s brand synergy for both parties.

Online brands should invest in targeting a wide range of buyers, not just those that buy the most frequently, according to a new study which provides evidence that light buyers contribute to about 50% of online sales.

Media planning is changing fast. Faster than a TikTok trend. Faster than the client lead changing their mind about the Q3 strategy. And the best planners of the next five years won’t be the ones who just keep up — they’ll shape what comes next

Meta Platforms Inc., seeking to turn its smart glasses lineup into a must-have product, on Wednesday unveiled its first version with a built-in screen. It can show text messages, video calls, turn-by-turn directions in maps and visual results from queries to Meta’s AI service. The latest model, the $799 (R13,400) Meta Ray-Ban Display, features a screen in the right lens.

From measuring scan times, volumes, specific ads, locations and devices that enable optimizing CTV creative and timing, QR codes provide marketers with actionable campaign data that was previously unavailable for most TV campaigns.

They shaped decades of marketing, but in the AI era, product, price, place and promotion no longer look anything like they used to.

The two companies will bolster Dentsu’s NextGen initiative, which is meant to evolve its capabilities through data, artificial intelligence and modularity.

We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.

Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.