UK consumers switching between streaming services has quadrupled in three years, challenging platform loyalty. MTM and ScreenThink found 21% already cycle subscriptions—the highest on record—and 42% are open to it.

Using GenAI in advertising can help with efficiency but what about effectiveness? Early research suggests that may partly depend on whether the AI element is obvious or not.

Havas Group ANZ is launching its ‘Deliberately Different’ positioning, yellow branding, and refreshed Village structure as the global holding landscape shifts and independents face a costly AI race. “Our difference isn’t for its own sake,” Wright says. “It’s about strategic intent.”

Brands and agencies have rushed to use a panoply of software tools and solutions to help them understand their place in a changing search context. Now, they’re using those same tools to direct media planning and buying operations.

What will be your top priority for improving your social media strategy in 2026 — using more AI tools, partnering with influencers, or investing in short-form video trends?

“Kantar Media serves a unique and essential role in the media ecosystem – helping advertisers, agencies, media owners and platforms understand how people are consuming media and how best to direct their media investments," said Read

As the European advertising industry navigates the shift toward a privacy-first digital ecosystem, a new survey finds widespread familiarity with addressability. But true expertise is concentrated in ad tech companies and agencies, with advertisers displaying notable knowledge gaps.

Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion in combined revenue and a mandate to lead what CEO John Wren calls the “next era” of intelligent, connected growth.

This month’s Chart of the Month comes from our study Staying Power: the longevity of advertising, which shows that advertising continues to drive impact long after campaigns end. Campaigns using four or more media channels are twice as likely to drive definite purchase consideration as single-channel campaigns (40% vs 20%). TV is a key driver, boosting the impact of other media on definite purchase intent by an average of 26%.