Global

Google’s core business remains strong as macro questions swirl
May 5, 2025
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Warc
Heineken turns anti-social – media, that is
May 5, 2025
The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.
Media Post
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
May 5, 2025
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Warc
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
May 5, 2025
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Media Post
ChatGPT search has 41 million average monthly users in EU
May 5, 2025
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
Search Engine Land
Publicis acquires sports marketing agency Adopt
May 5, 2025
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Media Post
Study finds advertisers prioritizing performance over brand safety
May 5, 2025
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
Media Post
Big brands are officially worried about American shoppers
May 5, 2025
The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.
NPR
Facebook owner launches Artificial Intelligence app
May 5, 2025
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
MyBroadband
Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
May 5, 2025
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?
Ad Exchanger

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