The digital marketing landscape is undergoing a seismic shift. As third-party cookies disappear or deteriorate and consumer privacy takes center stage, marketers face a pivotal choice: adapt or become irrelevant. Success in this new era means moving beyond mere compliance to build strategies rooted in trust.

APAC markets are redefining performance media by prioritising attention over exposure, and what marketers elsewhere can learn about turning attention into a competitive advantage.

Reddit’s advertising business grew by 84% year-on-year in the second quarter, reaching $464.8m. The growth, up on the 61.0% increase in the previous quarter, further cemented Reddit’s position as the fastest-growing major social platform in 2025.

We get an exclusive first look at the ANA’s Data Solutions Framework for Marketers – broken down in this quick, no-jargon guide with what you need to know.

If you’ve ever questioned where mom influencers belong in your marketing strategy, the answer is simple: everywhere. Let’s walk through the influencer marketing funnel and see how the right content creator can move a mom from awareness to loyalty.

Recently, OpenAI ChatGPT users were shocked – shocked, I tell you! – to discover that their searches were appearing in Google search. You morons! What do you think AI chatbots are doing? Doing all your homework for free or a mere $20 a month? I think not!

More traffic doesn’t always mean more value. Learn why attracting fewer, but better, visitors may be the smarter move for real business impact.

The Estée Lauder Companies Inc – whose brands include Clinique and The Ordinary as well as the eponymous Estée Lauder – has altered its media strategy, in one of several moves aimed at boosting new customer acquisition.

The announcement marks a major shift toward Meta CEO Mark Zuckerberg's plan to automate ad creation - including targeting, creative and measurement.

Digital publishers are in a losing battle against Big Tech and AI for traffic and ad revenue. But the IAB Tech Lab has a plan to swing the momentum back in pubs’ favor. On Tuesday, the Tech Lab announced a new publisher-focused working group that aims to ensure pubs are fairly compensated when AI scrapes their content for training