Global

Omnicom Media Group consolidates influencer marketing services under Creo
April 28, 2025
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Media Post
Unpacking Google breakup proposals: New rules, new risks for marketers
April 28, 2025
This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.
Ad Exchanger
Threads ads expand to all Meta advertisers
April 28, 2025
After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.
Social Media Today
IPG reports organic revenue shortfall
April 28, 2025
Interpublic reported a 3.6% organic revenue drop in Q1, in line with expectations after major 2024 account losses. Total net revenue fell 8.5% to $2 billion.
Media Post
What’s next as Google keeps cookies amid challenges to its dominance
April 28, 2025
Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.
Marketing Dive
IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year
April 28, 2025
The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.
Inside Radio
3 Key Media Convergence Trends
April 28, 2025
Download your guide to navigating global media planning in a converging landscape. Read the report here.
Nielsen
Instagram launches ‘blend’ reels sharing feature
April 28, 2025
After testing and tweaking the feature for more than a year, Instagram has now officially launched its new “Blend” option for Reels, which enables you to create a shared feed of recommended Reels with a friend or group chat.
Social Media Today
Marketers vastly understate the sales effect of creative and significantly overestimate the impact of targeting
April 28, 2025
For the past six years, Cumulus Media | Westwood One has commissioned Advertiser Perceptions annually to survey brands and agencies on five key drivers of ad effectiveness - How would you rank them?
Hispanic Ad
QMS and Garnier shine with Australia’s first programmatic 3DOOH activation
April 17, 2025
QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.
QMS Media

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