Havas Media Network has launched Brand Insights AI, a tool delivering generative engine optimisation insights by analysing brand perception across six major LLMs, including ChatGPT, Claude, and Gemini, in real time.

Interpublic has launched a “simulation studio” using AI-driven agent-based research to model human responses to scenarios, including ad campaigns, with unprecedented speed and accuracy. Built with AI startup Aaru, the tech gives Interpublic first-mover advantages like input on features, product design, and integration of proprietary Acxiom consumer data.

Multiple pressures on marketers and enhanced capabilities demand a new approach to how marketing services are sold and delivered: a white paper from WPP outlines how it sees the industry developing.

It’s rare that a patent infringement lawsuit goes to a jury trial. Most are either dismissed, ruled on by a judge or settled out of court. That’s why it’s so surprising that, late last week, a federal jury in Delaware found in favour of HyphaMetrics, a measurement startup Nielsen was suing for allegedly infringing on two of its patents.

The Outcomes Marketplace will draw upon measurement tools from partners to bring together brand, sales, attention and conversion metrics.

ChatGPT is nearing 700M weekly users—up from 500M in March. While it doesn’t run ads yet, OpenAI is exploring advertising as a future revenue stream.

Updates from YouTube, TikTok, Threads, Reddit, X, Insta and Meta.

LinkedIn has hit 1.2 billion members, with record engagement levels. Video is now its top performer—20x more likely to be shared and 1.4x more engaging than other post types.

This week’s Agency Advice hands over to the world’s biggest names in social media marketing to ask for their secrets to success in a saturated media landscape.

Rare Beauty scratch-and-sniff billboards will feature the brand’s new fragrance, giving fans an exclusive first sniff of the scent. By scanning the billboard’s QR code and opening Shopify’s Shop app, fans can request a mail-in rollerball sample of Rare Eau de Parfum.