Global

Social platforms and streamers battle for the living room
August 11, 2025
TikTok and Instagram are launching TV apps to tap into the growing connected TV audience, following YouTube’s lead and expanding beyond mobile to boost engagement and ad revenue.
eMarketer
Nielsen: Ad-supported content represented nearly 74% of all household TV viewing in first six months of 2025
August 11, 2025
Viewing content with ads gained 1.2 share points to finish at 73.6%, while non-ad supported content consumption dropped to a 26.4% share.
Media Display News
MRC (Media Rating Council) releases second phase of OOH standards, includes ‘comparability’ with other media
August 11, 2025
Phase 2 adds requirements for measuring the demographic — or persons-based — audience exposure to out-of-home media, building on Phase 1, which only established standards for counting out-of-home media audience impressions.
Media Post
TikTok expands search ads to challenge Google dominance
August 11, 2025
TikTok is aggressively expanding into search ads, capitalizing on users treating the platform as a search engine alternative to Google, with surging ad spending and AI-powered tools amid regulatory uncertainties.
WebProNews
Search now commands 22% of global media budgets: WARC Media
August 11, 2025
Forecasts from WARC Media project global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026. The search landscape is evolving beyond traditional search engines to social and video platforms and is outpacing AI search.
Media Brief
WPP Media expands Nielsen deal, includes ‘Interoperability’
August 11, 2025
WPP Media and Nielsen have struck a deal to enhance audience measurement across TV, streaming, audio, and cross-platform ads via Nielsen One, with integration into WPP’s Open Media Studio. Specific terms remain unclear.
Media Post
Meta’s Advantage+ drives strong short term incrementality but weakens in the longer term
August 4, 2025
As AI-led media investment gains buzz, the real test is whether tools like Meta’s Advantage+ and Google’s PMAX can truly handle the complex business of advertising.
Warc
UK adspend growth of 8% led by digital and cinema
August 4, 2025
UK adspend rose 8% to £10.6bn in Q1, beating forecasts, driven mainly by a 12.3% year-on-year surge in search and retail media, the top ad investment category
The Media Leader
A 12-month plan for making the shift from SEO to holistic brand building
August 4, 2025
Your competitor just closed a big deal — no clicks, no site visits, just reputation. Welcome to the zero-click world, where buying decisions happen without ever landing on your website.
PR Daily
Search ad spend moves into social and video, outpaces AI
August 4, 2025
The search landscape is evolving beyond traditional search engines to social and video platforms, and is outpacing AI search. According to WARC Media, search advertising now accounts for nearly a quarter (22%) of all media budgets, and forecasts global search advertising spend to reach $248.6bn this year, rising to $265.5bn in 2026.
Media Shotz

FIND WHAT YOU'RE LOOKING FOR

Media Loop is committed to bringing you what you need, when you need it. Use our search function to find exactly what you’re looking for.

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
Scroll to Top