Global

Will agencies, broadcasters, TV OEMs adopt a new watermarking solution for measurement and transaction?
August 4, 2025
Last month, after nearly a year of research, the Coalition for Innovative Media Measurement (CIMM), a consortium of leading TV networks, advertisers, media agencies and research firms, released an action plan proposing a universal, open watermarking solution to help modernize how we measure and transact in broadcast TV.
TV News Check
5 Key questions on the Future of Facebook, Instagram, WhatsApp, and Meta AI
August 4, 2025
Meta’s Q2 2025 results show it’s beating digital ad headwinds, growing ad revenue through better pricing, AI tools, and WhatsApp ads—despite slower engagement in mature markets. But questions remain as it bets big on AI.
eMarketer
WPP Media, Criteo partner to bring more performance to CTV advertising
August 4, 2025
A new pact weds Criteo’s Commerce Grid SSP and commerce media data with WPP Media’s “large marketing model” solution, Open Intelligence.
Marketing Dive
PG Mediabrands and iProspect defy downturn as global media agency interest slumps
August 4, 2025
According to the MyTelescope Global Media Agency Report, the global media agency sector has announced that is facing a reality check. New search trend data from January to June 2025 shows most big-name agencies losing ground in interest — except for two standouts: IPG Mediabrands and iProspect.
Media Update
New study shows Google tracking persists even with privacy tools
July 28, 2025
A new SafetyDetectives study reveals the surprising extent of Google tracking across the web in the US, UK, Switzerland, and Sweden. Discover how Google Analytics, AdSense, and YouTube embeds collect your data, even when using DuckDuckGo.
Hack Read
AI agents threaten DSPs, Microsoft sees incompatibility
July 28, 2025
An advertising and marketing expert argues that artificial intelligence (AI) will interrupt basic programmatic advertising platform functions if not rewritten, based on its original automated processes.
Media Post
Controversial AI companions are already popular among teens, report says
July 28, 2025
As xAI rolls out controversial AI companions, a new report released by Common Sense Media states that 72% of teens in the U.S. have already experimented with this synthetic form of virtual friend and/or romantic partner.
Media Post
The dark traffic problem: why a billion people use ad-blockers
July 28, 2025
Next year, a full billion people will access the internet through “brutal” ad blockers that don’t just stop ads but prevent on-site tracking, harming publisher monetisation – the reasons why are more complex than just annoying ads.
Warc
WhatsApp starts showing ads in status and channels for select users
July 28, 2025
Meta starts monetising Whatsapp!
Mashable
Measuring AI’s invisible influence as traditional attribution models shatter
July 28, 2025
Attribution is changing — it’s no longer about clicks, but whether AI tools like ChatGPT recommend your brand during purchase decisions
Media Post

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