Global

Maturing Retail Media is a strategic priority
July 21, 2025
Retail Media partnerships in Europe are growing longer, more diverse, and performance-focused, says IAB Europe’s latest report, reflecting a maturing, omnichannel investment approach.
Warc
Agency Croud unveils SearchEverywhere
July 21, 2025
London-based agency Croud has launched a service to help brands understand how they show up in AI-powered search like ChatGPT, driven by its rise into the top 5 most-visited platforms in the US and Europe.
Media Post
Meta adds new Facebook and Instagram management options for third-party platforms
July 21, 2025
Meta explains:“This new feature surfaces AI-enabled organic creator content and recommends approved branded content that we predict will perform best in partnership ads.”
Social Media Today
Three themes defining the future of programmatic in 2025
July 14, 2025
The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.
Warc
Dull Media: Advertising’s $200bn problem – and how to fix it
July 14, 2025
Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.
MediaShotz
The new marketing war isn’t for clicks – it’s for memory
July 14, 2025
Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.
Search Engine Land
ChatGPT traffic referrals to publishers rising
July 14, 2025
Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.
MediaPost
Social media updates and new features to know this week
July 14, 2025
This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.
PR Daily
DoubleVerify collaboration drives media quality, ad effectiveness
July 14, 2025
ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.
MediaPost
Agencies create specialist units to help marketers’ solve for AI search gatekeepers
July 14, 2025
Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.
Digiday

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