“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.

AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.

The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.

The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.

Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments