Global

LinkedIn sued for allegedly using private messages to train AI
January 31, 2025
LinkedIn has been hit with a class-action complaint for allegedly violating its privacy promises by using paid subscribers' private messages to train generative artificial intelligence models.
Media Post
YouTube testing cost-per-hour masthead
January 31, 2025
Brands can purchase specific hours leading up to major product launches, time-sensitive announcements, and other moments.
Search Engine Land
The CMO’s guide to brand-building in the performance era
January 31, 2025
Today, we are launching The Multiplier Effect, a wide-ranging report into how businesses are missing out on revenue and profit through an incomplete approach to advertising – in partnership with Analytic Partners, BERA.ai, System1 and Prophet – here’s what you need to know.
Warc
Publicis Media acquires Dysrupt to ‘supercharge’ performance marketing
January 31, 2025
Central to the deal is Dysrupt’s proprietary Impact Advertising System solution that is focused on optimizing media, creative and measurement.
Marketing Dive
How generative AI’s role will evolve in 2025 as marketers probe its utility
January 31, 2025
Following a year of backlash to AI-generated ads, marketers are calling attention to back-of-house functions that are results-focused — and less subject to outcry.
Marketing Dive
Meta’s Threads will soon roll out ads
January 31, 2025
On Friday, Instagram head Adam Mosseri announced that Meta is beginning a “limited, early test of ads” in the microblogging social-media platform, with “a small number of advertisers” and users in select regions.
Media Post
Newspaper readers make good podcast listeners, study finds
January 31, 2025
A new study has found a correlation between newspaper readership and podcast consumption. Adults who have listened to podcasts in the past day as the study was being conducted showed a general market index of 100, according to The Media Audit.
Media Post
Microsoft is in talks to acquire TikTok, Trump claims
January 31, 2025
Donald Trump has suggested that Microsoft is in talks to acquire TikTok and that he would like to see a bidding war over the app. When asked if Microsoft was in talks to buy the app, the US president said “I would say yes”, adding “A lot of interest in TikTok.
The Guardian
Nielsen to end panel-only ratings that have measured TV for decades
January 31, 2025
The dominant ratings provider hopes to fend off competitors by pivoting to a bundle that combines its consumer panels with data from smart TV makers and other digital sources.
The Wall Street Journal
How DeepSeek did it (by DeepSeek)
January 31, 2025
The new Chinese AI platform outsmarted billion-dollar giants with just $5.6-million by focusing on strategic innovation, lean operations, and customer-centric solutions, writes DEEPSEEK itself.
Gadget

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