Global

Disruptive brands fuel long-term brand value
June 2, 2025
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006
Warc
The 5 creator marketing metrics that matter most in 2025—here’s what to know
June 2, 2025
Over half (53%) of U.S. marketers say measuring ROI is the biggest challenge in influencer marketing, according to Linqia’s Oct 2024 report.
Adage
TikTok adds a dedicated Artificial Intelligence assistant for in-app sellers
June 2, 2025
TikTok’s “Seller Assistant” is now available within TikTok’s commerce management tools, providing immediate support to help sellers maximize their in-app product displays.
Social Media Today
True Buys: ANA finds programmatic improvement, unveils terms for yielding more
June 2, 2025
Two years on from its initial benchmark, the ANA finds working media now accounts for 40 cents of every programmatic ad dollar—up 14%, but still a minority of total spend.
Media Post
The Missing ‘Availability’
June 2, 2025
Attention should be seen not just as a metric, but as a core condition of modern advertising—proven to impact business results. Today, marketers must build for physical, mental, and attention availability.
Warc
Three steps to being more creative with retail media
May 26, 2025
Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.
Warc
YouTube introduces an interactive product feed for shoppable TV ads
May 26, 2025
The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.
Tech Crunch
New social media features and updates to know this week
May 26, 2025
Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.
PR Daily
U.S. ad-supported SVOD subscriptions to top 278m by 2029
May 26, 2025
82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.
TV Technology
Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover
May 26, 2025
Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.
Ad Exchanger

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