Global

Definition of ‘TV’ is expanding: Here’s what the numbers say
November 17, 2025
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”
Marketing Dive
WPP study finds radio’s real power is ‘priming’ consumers before they shop
November 17, 2025
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
Inside Radio
In industry first, DoubleVerify will validate non-human agent traffic
November 17, 2025
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.
Media Post
Google rolls out chatbot agents for marketers
November 17, 2025
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.
Ad Exchanger
What actually makes global media planning work: Speed, agility, understanding
November 17, 2025
The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
The Media Leader
Addressable TV comes of age in the US: Optimism and collaboration define Go Addressable summit
November 17, 2025
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
The Media Leader
ANA finds minuscule ‘risk’ in programmatic media buys
November 17, 2025
After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.
Media Post
AI is taking entry level ad jobs—except for those fluent in the tech
November 17, 2025
AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.
Marketing Brew
Ad-tech companies are looking to standardize agentic AI media buying
November 17, 2025
PubMatic, Scope3 and others have launched the Ad Context Protocol (AdCP), an open standard that lets AI agents communicate with ad platforms. Similar to OpenRTB, it enables buy- and sell-side agents to transact without real-time auctions and bridges today’s DSPs, SSPs and ad servers with future AI-driven capabilities.
Marketing Brew
Marketer’s Toolkit 2026: A guide to sustained uncertainty
November 17, 2025
The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.
Warc

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