Search advertising remains a significant digital ad channel but is growing more slowly than digital video and social media, as detailed in the Interactive Advertising Bureau's annual report.

Generation Alpha is reviving brick-and-mortar shopping, with 73% preferring it over online shopping, according to a survey by MG2 Advisory. Retailers are investing in in-store experiences, such as interactive events and comfortable amenities, to attract this demographic.

Nearly half of Gen Alpha now prefer AI-powered chatbots over streaming interfaces and traditional search when deciding what to watch.

Advertising can grab attention, spark interest, and drive action — but its impact doesn’t last forever. Research like Profit Ability 2 suggests that some channels have more staying power than others, raising the question: does every campaign (and subsequently the media channels used) fade at the same rate?

A Google Cloud AI director is urging teams to rethink SEO for the age of AI agents, introducing a framework for how machines consume content.

For media planners, this creates both complexity and opportunity. While reach is more dispersed, attention is deeper and less cluttered. Brands that diversify their channel mix can earn trust through relevance and utility, rather than relying solely on brand recognition. But how can they do this effectively?

Omnicom’s OM Intelligence found that excessive ad frequency can create “negative reach,” where overexposure harms brand perception. Its new report also says old rules of thumb for effective frequency no longer apply.

OpenAI is testing a new ChatGPT Ads Manager interface, signaling a shift toward a more scalable, self-serve advertising platform. Advertisers are sharing their experience of a new Ads Manager interface for ChatGPT, signaling a shift toward a more mature advertising platform with real-time campaign control.

For decades, cinema has played a unique role in bringing families together. Long before social media or streaming platforms, it was one of the original shared media experiences – where stories weren’t just watched, they were experienced collectively.

The Federal Trade Commission this morning announced agreements with three big agency holding companies — Dentsu, Publicis and WPP -- to discontinue what the FTC described as "unlawful collusion that imposed uniform standards on brand safety.