A missing brand mention gives you a result. The explanation attached to it deserves a much harder look.

Ads with the most clicks perform the worst in ROAS, according to video creator ad platform Billo, vs. ads with the least clicks. What does this mean for traditional TV.

Buyers now arrive better informed, so PPC structure should shift toward consolidation, stronger conversion values, and flexible assets that sell on any surface.

Nielsen has been measuring streaming ratings for nearly a decade, but that data has always taken a long time — nearly a month — to process and report. No more: Starting Thursday, the audience-measurement giant will begin posting its weekly streaming top-10 charts just 11 days after the close of each reporting period

Rather than directing users immediately away from ChatGPT, Sponsored agents are designed to let them ask follow-up questions about an advertised product or service, explain what they are looking for and explore whether an offering suits their needs before visiting the advertiser's website.

Advertisers likely did not anticipate the top tech execs' sudden calls for a voluntary AI slowdown, as they spent the past year bracing for massive declines in traditional web traffic.

Including Instagram, Snapchat, Meta and more.

Three new tool enhancements were launched Friday to help advertisers bring together data across platforms to support growth, some from artificial intelligence (AI) strategies. The goal is to build a strong data foundation for campaign management and measurement.

The analysis shows that each media channel has a distinct cultural signature. The larger the area represented in the chart, the broader and more holistic its cultural influence. TV has the strongest and most comprehensive cultural signature of the channels studied, with particular strength in affirmation and continuity. This reflects its ability to create shared experiences and build lasting cultural influence over time.

A Google study conducted with Tracksuit shows that increasing brand awareness directly correlates with a higher share of search, which eventually leads to greater market share. The findings underscore the importance of maintaining radio ad budgets, especially during economic downturns.