Global

Disruptive brands fuel long-term brand value
May 26, 2025
Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006.
Warc
Are Artificial Intelligence chatbots taking over online search? [Infographic]
May 26, 2025
To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to artificial intelligence providers.
Social Media Today
Google reimagines Search with AI Mode
May 26, 2025
Google’s new Artificial Intelligence Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.
Warc
Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform
May 26, 2025
With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.
Media Post
Dentsu achieves slight growth in Q1 thanks to Japan
May 26, 2025
Dentsu reported 0.2% organic revenue growth in Q1, up from a 3.7% decline last year, driven by strong performance in Japan.
MediaPost
Amazon launches Artificial Intelligence -powered contextual ads at 2nd blockbuster upfront
May 19, 2025
A new Artificial Intelligence -powered pause ad format pairs dynamic messaging with on-screen visuals. Shoppable and interactive formats now include real-time Amazon info and expanded CTAs for non-Amazon brands.
Marketing Dive
MRC, IAB Release Attention Measurement Guidelines Draft
May 19, 2025
Ad industry media ratings watchdog the MRC and the Attention Measurement Taskforce of the IAB this morning released joint official guidelines for the burgeoning media attention measurement marketplace for public comment through July 12.
Media Post
GroupM US staff told up to 45% will be impacted by restructure
May 19, 2025
GroupM clarified that the 40–45% figure refers to U.S. team restructuring, not departures. No comment was made on potential future layoffs.
Ad Week
Linear ad spend grew in Q1 despite economic uncertainty: iSpot
May 19, 2025
While streaming continues to make gains, the increase in linear spend during the period, even despite a decline in impressions, signals a sharper focus by marketers on quality outcomes.
Marketing Dive
Mark Zuckerberg’s artificial intelligence ad tool sounds like a social media nightmare
May 19, 2025
Zuckerberg, at Stripe’s Sessions conference, shared plans to automate the ad industry with an end-to-end artificial intelligence tool that tests thousands of artificial intelligence-generated ads across Facebook, Instagram, and Threads.
Tech Crunch

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