Global

LLM traffic not as engaged as organic traffic: Study
May 19, 2025
The new data challenges claims made by Google and Microsoft Bing that artificial intelligence driven clicks are higher quality than organic search.
Search Engine Land
Busting customer retention myths
May 19, 2025
In e-commerce, successful retention isn’t just about loyalty programmes or keeping more customers—it’s about boosting spend among those who stay.
Warc
Most visited websites in the world
May 19, 2025
This Visual Capitalist infographic shows the world’s most visited websites as of November 2024, highlighting key web trends.
Social Media Today
How to get cited by AI: SEO insights from 8,000 artificial intelligence citations
May 19, 2025
From ChatGPT to Gemini, here's what each artificial intelligence model trusts – and how strategic content earns visibility in generative search results.
Search Engine Land
Google Search traffic decline is inevitable, execs say
May 19, 2025
Google execs believe Search will lose traffic to Gemini or ChatGPT, and urged urgent Gemini monetization, according to an internal document
Search Engine Land
PubMatic brings generative AI to media buying platform
May 19, 2025
PubMatic has launched a generative artificial intelligence powered platform giving advertisers greater control and insight into media spend.
Marketing Dive
Google search up 49% one year after artificial intelligence overviews launch
May 19, 2025
One year after Google released Artificial Intelligence Overviews, data gets published showing total search impressions rose more than 49%, highlighting a dramatic shift in how people seek and find information.
Media Post
S4 Capital reports 11.4% organic shortfall in the first quarter
May 19, 2025
S4 Capital reported a 14.3% net revenue decline in the first quarter to 178 million GBP (about $235 million) with an organic net revenue shortfall 11.4%.
Media Post
Microsoft’s job cuts to directly impact LinkedIn workforce
May 19, 2025
Despite record engagement and revenue growth, LinkedIn faces new layoffs as announced by parent company Microsoft.
Media Post
The WARC Awards 2025 Grands Prix winners announced
May 19, 2025
“This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems” – Matt Che, Chief Marketing Officer, Budweiser, APAC.
Warc

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