Global

Google search rankings correlate with ChatGPT mentions: study
January 24, 2025
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Search Engine Land
Publicis Worldwide and Leo Burnett merge to form Leo
January 24, 2025
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
Marketing Dive
Meta says ‘community notes’ will not affect paid ads
January 24, 2025
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
Media Post
What is RedNote and why is it relevant?
January 24, 2025
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
Media Update
Warc: Media in 2025 – Defined by abundance, driven by algorithms
January 24, 2025
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
Bizcommunity
MrBeast could help buy TikTok US
January 24, 2025
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
MyBroadband
What is agentic AI? Complete guide
January 24, 2025
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
Tech Target
Apple the world’s most valuable brand… again
January 24, 2025
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
Bizcommunity
Trump grants TikTok 75 day extension on US sell-offs
January 24, 2025
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Social Media Today
The Trade Desk is acquiring advertising metadata startup Sincera
January 17, 2025
“Sincera and The Trade Desk have a shared vision about the importance of the open internet,” TTD’s chief commercial officer. “The insights they bring to the table, both for our clients and our supply partners, will continue shining a light on the potential that exists there.”
Ad Exchanger

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