Global

Want to break through the noise? Don’t shout louder – speak smarter
May 12, 2025
Don’t try to shout louder. Instead, speak smarter. Here are some important approaches you should take.
Media Post
The Future of Measurement 2025: experiments, price, and Artificial Intelligence on the rise
May 12, 2025
The growth of marketing experiments, the price measurement gap, and the rise of Artificial Intelligence powered creative testing are the three core themes of The Future of Measurement 2025 report.
Warc
WhatsApp now has more than 3 billion users a month
May 12, 2025
That humongous user base makes WhatsApp a key business for Meta, especially now as the company has bet the farm on its AI strategy.
Tech Crunch
OMA unveils revamped Move metrics suite
May 12, 2025
The Outdoor Media Association has launched MOVE, a new system that models the daily movements of over two million Australians to measure outdoor ad visibility and engagement.
Mumbrella
Frequency fatigue: The action figure lesson
May 12, 2025
Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.
MediaPost
Google launches ‘AI Max for search’ beta
May 12, 2025
Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.
Media Post
Nielsen modernization efforts lift radio impressions, GRPs
May 12, 2025
Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.
Inside Radio
Nielsen announces new report breaking out ad-supported TV insights
May 12, 2025
Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge
Ad Exchanger
TikTok updates offer brands cultural relevance
May 12, 2025
TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.
Media Post
Apple’s AI search plans wipes $125 billion from Google
May 12, 2025
Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.
Mumbrella

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