Global

Chinese officials consider Elon Musk takeover of TikTok US
January 17, 2025
Reportedly, Chinese government officials have been exploring the possibility of Elon Musk taking control of TikTok in the U.S., as a means to keep the app available to American users, if the government’s forced sell-off bill is upheld by the Supreme Court, as expected, this week.
Social Media Today
Bluesky is getting its own photo-sharing app, Flashes
January 17, 2025
More good news for those looking to exit Meta’s social app ecosystem in favor of a more open alternative: An independent developer is building a photo-sharing app for Bluesky called Flashes.
Tech Crunch
Meta is getting rid of fact-checks and switching to community notes
January 17, 2025
Meta CEO Mark Zuckerberg has announced that the company is discontinuing its fact-checking program, and moving to an X-style “Community Notes” system for clarifying claims made by users.
Social Media Today
Nielsen’s Matt Devitt on guiding advertisers through the fragmented TV market
January 17, 2025
Nielsen’s Matt Devitt, head of advertisers and agencies, discusses the biggest changes in how advertisers and agencies are buying TV. Watch the video below.
Ad Exchanger
Younger drinkers boost Constellation Brands
January 17, 2025
WARC’s Industry Snapshot: Alcoholic drinks report notes that the wider drinks category is facing a number of challenges, including greater moderation, with Gen Z increasingly opting for activities that do not revolve around drinking.
Warc
Ampersand’s new measurement platform combines linear and streaming data
January 17, 2025
To smooth things out the platform combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns.
Ad Exchanger
5 Bold predictions for social media in 2025
January 17, 2025
Success in this new era will require platforms to balance innovation with responsibility, growth with safety, and engagement with well-being.
Media Post
Why brands are falling short with their media strategies: Oxford Saïd study
January 17, 2025
The study, from the University of Oxford’s Saïd Business School, concluded that current marketing practices are “far from optimal” and that brands could achieve brand lifts of 50% or more by combining different media channels against advertising goals.
Warc
Data platform lets advertisers verbally ask to build audiences, monitor CPCs
January 17, 2025
It enables agency reps — like the ones at Horizon Media — to talk with campaign data in natural language to build audiences, create visualizations, and uncover insights. The data comes from the brand, websites, credit card transactions, and more.
Media Post
From 1.9:1 to 2.5:1: How advertising campaigns are getting more efficient
January 17, 2025
An analysis of 1,537 successful advertising campaigns from the WARC case study database reveals that the median profit ROI for successful advertisers is 2.5:1, suggesting that campaigns have become more efficient over time.
Warc

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