Global

6 SEO tests to help improve traffic, engagement, and conversions
May 12, 2025
Great SEO starts with smart testing. Here’s why even failed tests drive big wins – and how to build a data-backed testing process that works.
Search Engine Land
GroupM ‘set to rebrand’ to WPP Media amid consolidation
May 12, 2025
WPP is reportedly rebranding GroupM to WPP Media as part of efforts to modernise its media offering and better compete with Publicis and Omnicom.
The Media Leader
WPP’s Landor prepping brands to work with artificial intelligence
May 12, 2025
Agentic agents are learning to collaborate, and WPP's brand agency is developing guidelines to build in rules and safeguards for brands.
MediaPost
Google agrees to fund three nuclear energy sites
May 12, 2025
Google has partnered with nuclear developer Elementl Power to explore advanced reactors that could support the high energy demands of Artificial Intelligence, ad serving, media buying, and search.
Media Post
Google is testing ads in third-party Artificial Intelligence chatbot conversations
May 12, 2025
Google is bringing ads into Artificial Intelligence chatbot conversations, creating a new frontier for advertisers beyond traditional search.
Search Engine Land
Artificial intelligence is driving greater personalization in marketing. But is it too much?
May 12, 2025
Marketers are obsessed with hyper-targeting their ad messages. But too much personalization can turn off customers.
Inc
Google’s core business remains strong as macro questions swirl
May 5, 2025
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Warc
Heineken turns anti-social – media, that is
May 5, 2025
The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.
Media Post
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
May 5, 2025
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Warc
Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
May 5, 2025
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Media Post

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