Global

Marketing mix modeling isn’t what it used to be – here’s why you need to consider the next generation of modeling
January 17, 2025
There can be little doubt that marketing mix modeling (MMM) is having a moment. With the death of the cookie and increasing data privacy concerns from consumers, marketers are seeking alternatives to degrading multi-touch attribution (MTA) systems.
Ad Exchanger
Performance ad deals rising: Costs, targeting issues continue
January 17, 2025
While many tout the strong prospects of "performance TV" ad deals, many issues remain -- including high costs, difficulty in targeting audiences, and the risk of fraudulent results, according to media executives.
Media Post
The Future of Media 2025: Three key trends
January 17, 2025
Planning in an era of abundance; the rewiring of search; and the growth of commerce: three key trends that form The Future of Media 2025 – here’s what you need to know.
Warc
Omnicom reports 5.2% growth for 2024
January 7, 2025
The full-year growth surpassed the upper end of the firm’s 5% growth guidance for the year. In Q4 the media and advertising division was up 7.1%, precision marketing gained 9.1% and PR was up 10%, benefiting significantly from added business during the election cycle.
Media Post

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