Global

Netflix Q1 results top expectations as streamer stops reporting subscriber counts
April 28, 2025
Netflix Q1 revenue rose 12.5% to $10.54B, with EPS at $6.61 and a 31.7% operating margin. The streamer will no longer report subscriber counts, shifting focus to financials and engagement.
Variety
CTV campaign brand reach: Lots of room to grow
April 28, 2025
CTV now accounts for 17.9% of viewing time in 2024, but only 7.4% of total media spend, per eMarketer.
Media Post
Google Ads to show ads in the top ads position, also in the bottom ads position
April 28, 2025
Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.
Search Engine Land
‘Dead internet theory’ is back thanks to all of that artificial intelligence slop
April 28, 2025
The "dead internet theory" suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales
Vice
Higher brand equity drives in-store effectiveness
April 28, 2025
Brands with higher equity show lower price sensitivity and better in-store ad results, per a U.S. diet soda study
Warc
ChatGPT owner interested in buying Google Chrome
April 28, 2025
OpenAI would be interested in buying Google’s Chrome browser if a federal court orders it to be spun off, the head of ChatGPT said in a court hearing Tuesday.
MyBroadband
The industry needs to explore new ad models ASAP
April 28, 2025
Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.
Media Post
A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns
April 28, 2025
Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.
Kantar Media
Omnicom Media Group consolidates influencer marketing services under Creo
April 28, 2025
OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.
Media Post
Unpacking Google breakup proposals: New rules, new risks for marketers
April 28, 2025
This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.
Ad Exchanger

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