AB InBev’s Hansa Pilsener has launched a new radio campaign taking a dig at gen Z’s work ethic versus the beer that’s brewed for people over 30.

Adding a third store in one seaside town grew sales by 40% and profits by over 60%.

Edgars Club and Nu Metro have announced a new loyalty partnership aimed at expanding entertainment-led rewards for South African consumers.

African B Corp-certified digital agency, Rogerwilco has announced it has won five awards for its generative engine optimisation (GEO) and AI-driven digital work at the Marketing and Media Alliance (MMA) Smarties South Africa Awards.

OOH is no longer just a format; it is an intelligent, adaptive storytelling medium. By blending classic environments with digital innovation, we are building campaigns that react to the physical world and invite audiences into the narrative. Welcome to the era of Creative Intelligence where technology doesn’t replace creativity but elevates it.

The partnership will see selected Heineken Beverages brands authentically integrated into some of eMedia’s most‑watched local television productions, moving beyond traditional advertising towards contextual, story‑led brand presence that reflects everyday South African moments.

Under the theme “Unlocking trust and attention in the AI era,” the sessions delivered an uncomfortable truth: the internet advertisers have relied on for two decades is being systematically dismantled.

Commerce decides who wins. Full stop If your 2026 plan still treats commerce as the place where marketing converts, you have already fallen behind. In South Africa, commerce is no longer a channel. It is the system shaping how brands are discovered, what gets chosen, and what ultimately gets bought, and this shift is not theoretical. It is happening now.

A Meta-commissioned study estimates the company's platforms contribute R16.5 billion annually to SA's economy and support 910 000 SMEs.

Youth sport is the most undervalued media opportunity in South Africa. Families watch it with the kind of emotional investment that professional sport can rarely match. SuperSport Schools has built a broadcast and digital ecosystem around that attention and it is now one of the most powerful contextual advertising environments on the continent. Here is why your clients need to be in it.