What happens when 413,793 stolen chocolate bars become the most talked-about brand moment of the year? In March 2026, a bizarre story began circulating across global media. More than 400,000 KitKat bars, weighing approximately 12 tonnes, disappeared during transit across Europe.

The media industry does not have a content problem. It has a value problem. Editorial pipelines are optimised for volume. Commercial models are optimised for inventory. Organisations are optimised for internal alignment. Very little is optimised for actual user intent.

Local South African consumers readily support retail loyalty clubs, with food and grocery programmes being the most popular and garage programmes ranking the lowest, Roots 8.1 has found.

Effie South Africa has announced the introduction of two new local recognitions for the 2026 season, Agency of the Year and Marketer of the Year.

'Our priority is to ensure customers continue to have a home for the stories they love.'

In 2026, the combined value of South Africa’s Top 100 brands rose by 12% to R771bn, marking a notable gain in the country’s economic recovery.

Caxton Media is offering advertisers opportunities to engage audiences around the tournament through its exclusive, multi-platform football environment that connects brands with South African fans before, during and after the tournament.

20 years strong and still growing in the digital space. One thing remains: Daily Sun is the voice of the people. Now, as Publisher of the Year at the 2025 Bookmark Awards and listed among SA’s trusted news brands in the Reuters Institute for the Study of Journalism’s Digital News Report, Daily Sun proves those relationships translate beautifully into the digital space.

South Africa has eight entries on the New York Festivals (NYF) 2026 Radio Awards shortlist, with seven for Hot 102.7 and one for Metro FM.

Attention asks: "Was the ad likely to have been seen?" Attentiveness asks: "Can we prove a human was there?”. For years, we measured reach. Then clicks. Then viewability. Each time, we congratulated ourselves on the sophistication of our analytics and moved on. That is, until someone quietly pointed out that the metric we’d enshrined as ‘gospel’ didn’t actually tell us whether a human being had engaged with the ad in any meaningful way. We are at one of those inflexion points again.