The South African industry is at a turning point as marketer-agency relations are reshaped. That’s what is emerging from Agency Scope 2025.

Financial Mail, one of South Africa’s most respected weekly financial titles, will publish its final edition on 30 October 2025, drawing the curtain on a 65-year legacy of hard-hitting financial journalism. Arena Holdings announced the decision in a note to staff on Monday, saying the title’s editorial expertise will be folded into Business Day as part of a strategic integration.

Kershnee Pillay has been promoted to managing director of Starcom. In addition, Brian Muguto joins Publicis Media as head of strategy, and Kevin Ndinguri takes on the role of chief investment officer.

The Broadcast Research Council of South Africa (BRC) has appointed GfK (an NIQ company) to design and deploy the country's new Total Video Measurement service, aligning the market's currency with the way South Africans actually watch television and video today.

This summer, the continent unites for Africa’s biggest football showdown -The TotalEnergies Africa Cup of Nations Morocco 2025 (Afcon).

Khusela Diko, chair of the Portfolio Committee on Communications and Digital Technologies, says the South African Broadcasting Corporation (SABC) is on the brink of collapse. “As we stand here today, Sentech, which has SABC as its main client, is bleeding more than R70 million per month to subsidise SABC’s broadcast signal costs. This is unsustainable,” she said

Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston, when 31 trailblazing women media leaders and their matched 31 mentees met for a networking lunch.

Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’.

BrandMapp 2024 reveals that premium tequila is no longer a niche indulgence - it’s part of the mainstream drinking culture in South Africa.

For years, South Africa’s commuter class has been treated as too broad, too hard to reach, or too low-value to matter. But fresh data tells a different story. Far from being a passive audience in the “backseat,” commuters are a powerful growth engine hiding in plain sight.