The Academy makes its global debut at the Social Behaviour Change Communication (SBCC) Summit in Panama City, where Mediology’s media-led thinking will be shared with an international audience of behaviour-change professionals from around the world. The launch comes at a time when media and marketing are evolving at unprecedented speed.df

Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. Incubeta’s journey from a performance agency to what we are calling an ‘AI outcomes agency’ is in response to where the market is pointing, where the technology is leading, and to what clients in South Africa are asking for. Even if they don’t yet use this language.

It’s easy to fall into the trap of labelling South African youth aged 18–24 as an entirely online generation. Caxton Media’s most recent national ROOTS consumer survey shows that while young people are highly digital, they move seamlessly between print, digital, social, retail environments and local news.

The majority are already earning, spending and making financial decisions in the real economy. They are already on the board, but at a life stage defined by ambition and transition.

Print media is moving from tipping point to selective resilience. Novus Group’s 2026 Print Media Landscape Report shows a sector reshaped by hybrid models, targeted readerships, and operational discipline.

South Africa’s FMCG landscape is undergoing a structural shift and private brands are no longer a side story. They are now central to how retailers compete, how manufacturers allocate production capacity (and shelf space) and how shoppers make decisions under financial pressure.

Mediology, a media-led ideas agency driven by an understanding of human behaviour, has been appointed as full-service creative and media agency for WWF South Africa - the country’s foremost conservation and environmental organisation.

The removals, coordinated by the Joburg Property Company (JPC), in partnership with City Power and the Johannesburg Metropolitan Police Department (JMPD), have been implemented for months. However, these efforts have since escalated significantly, forming part of a widespread revenue-recovery and compliance drive.

The SABC has partnered with Vodacom South Africa to expand access to the FIFA World Cup 2026 through affordable data offerings on the SABC Plus streaming platform. The game-changing partnership brings together the network and the national broadcaster, reinforcing a shared commitment to ensuring public service content is universally accessible.

TikTok removed more than 1.1 million videos in South Africa during the fourth quarter of 2025 for violating its Community Guidelines, while also interrupting more than 188 000 live streaming rooms that breached its platform rules. The figures were revealed in TikTok's latest Community Guidelines Enforcement Report, for October to December 2025, which outlines the company's efforts to combat harmful content and improve online safety on the platform.