A core IAB SA objective is to provide reliable data to grow South Africa’s digital industry. Below are South Africa’s top online publications for October 2025* by monthly pageviews, with a link to explore deeper trend data such as gender, age, and interests.

The final Media and Digital Platforms Market Inquiry report (MDPMI) has been released and underscores how news media is essential for democracy, serving as the cornerstone of public accountability and informed citizens.

MTN surpassed 300 million customers in Q3, growing 5.8% and pushing its share of Africa’s active mobile market to nearly 45%. Vodacom, the continent’s second-largest operator, reported 223.3 million customers.

Caxton has unified its print, digital and The Citizen sales teams under a new group identity called Caxton Media.

SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.

In October, South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.

South African marketers are confronting an uncomfortable truth: their most valuable future consumers don't trust them, don't watch their ads, and increasingly don't care about their brands.

Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.

As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.