PwC's latest Entertainment and Media Outlook expects digital to account for 74% of all local ad spend by 2029, with internet advertising reaching R51.7-billion and retail display and paid search among the fastest-growing formats of all, says Caitlin Perry, Head of Marketing, Flow.

eMedia announced a strategic content licensing partnership between its free-to-air broadcaster, E-tv, and American streaming giant Netflix. “The collaboration will see select E-tv original productions made available to Netflix audiences across Africa, extending the reach of local storytelling beyond linear television,” eMedia said.

SA’s cinema industry is also adapting. In addition to PLF cinema options, Ster-Kinekor and NuMetro continue to refine their footprints and invest in more tailored experiences, such as luxury-format offerings and children’s cinemas. Independent cinemas are also holding their own, finding creative ways to make the cinema experience memorable. While this has always been a content-driven industry, the environment in which audiences experience movies matters enormously.

Wild Africa is set to debut across Africa as a first-of-its-kind weekly wildlife television magazine series. The 13-episode series shares inspiring stories from the frontlines of wildlife conservation across the continent in an engaging magazine-style format designed to both educate and entertain.

South Africa's private sector returned to marginal growth in June as easing price pressures helped offset a second straight monthly decline in output and new orders, a business survey showed on Friday, 3 July 2026.

Chicken Licken, Juno Media, Joe Public and Whisper Media partnered to turn the House of Zwide series finale into a new benchmark for in-content advertising, moving the brand from traditional placement into active story participation.

South African companies are increasingly struggling to demonstrate a meaningful return on investment (ROI) from their social media marketing investments. This is prompting many firms to shift their focus from revenue-driven key performance indicators (KPIs) to softer measures, such as using social media for brand awareness, engagement and customer sentiment.

The Advertising Regulatory Board (ARB) has dismissed a consumer complaint against PepsiCo Southern Africa's redesigned Bokomo ProNutro packaging, ruling that the cereal's references to "Original" are not misleading despite its widely criticised recipe change.

The South African AI Visibility Report 2026 analysed 3,240 answers from ChatGPT, Claude and Gemini across 18 industries and 256 brands. No South African brand yet earns the AI's full confidence, and five major categories remain wide open.

Get a first look at South Africa's most trusted social media benchmark. The Executive Summary offers a preview of the South African Social Media Landscape Report 2026, highlighting the biggest trends, key findings and expert insights shaping social media in South Africa.