Media fragmentation is reshaping South Africa, making relevance and engagement more important than reach.

If you’re the friend who knows the latest releases, books the tickets first and can tell you exactly who directed your favourite film, Ster-Kinekor wants to hear from you.

The Audit Bureau of Circulation’s (ABC) second quarter of 2026 for the newspaper sector shows a decline from the previous quarter.

Licences have been granted to 18 new community radio stations by the Independent Communications Authority of South Africa (Icasa).

The Quarterly Buzz, powered by YouGov's BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. The tool measures 16 different metrics spanning the entire marketing funnel, with the standout 'Buzz'metric capturing whether consumers have encountered positive or negative brand information in the past two weeks.

While magazines grew 1.5% in the year, buoyed by growth in custom magazines of 12%, the Audit Bureau of Circulation’s (ABC) second quarter of 2026 for magazines shows a decline from the previous quarter.

Commercial performance is being influenced by more than the strength of a campaign idea, with Warc highlighting cultural relevance, creator partnerships, interactive experiences and platform-specific execution as important factors in driving results.

AdTopia has added sport, wildlife and youth entertainment to its TV network. The expansion grows Adtopia’s channel footprint on DStv and extends its programming into new genres, giving advertisers additional ways to reach audiences beyond the network’s existing news, business, lifestyle, entertainment, sport and documentary offering.

Poor thinking can lead to wasted budgets, wrong audiences and missed opportunities.

The Interactive Advertising Bureau (IAB) has announced that The Philipstown WireCar Foundation was named Digital Brand of the Year at the 2026 Bookmark Awards, the result of a dominant run that saw its work claim the black pixel, South African digital marketing's highest honour, in category after category.