SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.

In October, South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.

South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.

South African marketers are confronting an uncomfortable truth: their most valuable future consumers don't trust them, don't watch their ads, and increasingly don't care about their brands.

Retail research business Trade Intelligence has just launched its new website. www.tradeintelligence.co.za has been completely redesigned to bring strategic insights to a new generation of digital natives.

As inflation pressures bite, price-sensitive consumers are showing less loyalty to big brands. As a consequence, marketers are being forced to rethink retention and redefine ‘value’ in a post-loyalty economy.

The partnership aims to deliver high-speed broadband to businesses across Africa and expand rural coverage by integrating Starlink’s satellite backhaul into Vodacom’s network to boost reach and performance.

TBWA has announced that John Hunt, one of South Africa's advertising creatives and a global leader in the industry, will retire from his role as Worldwide Creative Chair at the end of December.

Leading out-of-home (OOH) media owner Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street – extending its footprint across the city’s most valuable commercial and lifestyle zones.

Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries.