Kagiso Musi, CEO WPP Media SSA, said, "This win is a powerful reminder of what happens when global relationships and local excellence come together. We are thrilled to partner with a brand so deeply rooted in African culture, beauty and everyday consumer lives. It makes this win particularly meaningful...”

A weekly intelligence briefing tracking the signals shaping business, media, technology, and consumer behaviour across Africa. Created by dentsu Africa's network of experts across the continent, Pulse helps organisations understand what is changing, why it matters and where opportunity lies next.

Six months into its first funding round of R10.5m, the Digital News Transformation Fund is helping community publishers launch online platforms, grow audiences and explore new sources of revenue.

SA are more anxious than they were five years ago, but they are also happier. Both of those things are true at the same time, and YouGov Profiles+ data accessed through consumer insights agency KLA, the exclusive partner for YouGov in Sub-Saharan Africa, suggests the reason lies in a quiet shift in how people relate to joy itself.

The Checkers Sixty60 evolution reflects a broad transition in the digital marketing environment: the movement from recommendation to the prediction of consumer needs. Due to how routine consumers must do grocery shopping, it has introduced a different behavioural dynamic because purchasing patterns now become highly predictable in digital platforms.

While MultiChoice has seen a “strong shift” in viewing towards DStv Stream, the broadcaster says it will take a data-led approach to deciding whether its podcast-to-TV experiment should become a bigger part of its television offering.

South African FMCG consumers are increasingly switching between premium and value products depending on category, occasion, household economics and perceived value. Promotions and channel choice are becoming more important as shoppers scrutinise prices more closely. The findings come from NIQ’s latest global report, A Tale of Two Consumers: The Polarized Mindsets Reshaping Global Consumption.

Based on more than 15,000 face-to-face interviews across every province and demographic group, the study provides the new population foundation for the BRC of SA’s Total Video Measurement (TVM) currency. The findings suggest the future of video is not about one platform replacing another, but about audiences moving fluidly between them.

The Advertising Regulatory Board (ARB) has appointed Justice Sharise Weiner as the organisation’s new Final Appeal Committee (FAC) Chair, succeeding Judge Bernard Ngoepe, who has held the position since the ARB took over the work of the Advertising Standards Authority in 2018.

The celebration formed part of the global centenary of Publicis Groupe, which began as a small creative agency in Paris in 1926 and has evolved into one of the world's communications, marketing, technology and business transformation organisations, says the company. For Publicis Groupe Africa, the milestone provided an opportunity not only to celebrate the organisation's history, but also to recognise the growing contribution African creativity and innovation are making to both the Groupe and the global industry, adds the company.