The advertising, media and marketing industries are living in a golden era of media measurement. Almost everything can be measured – and is measured. And now AI is coming – promising the hope that every single piece of media and marketing collateral can be measured, with its impact assessed down to the finest detail. But have we gone a little too far?

The announcement comes shortly after Walmart’s wholly-owned South African subsidiary, Massmart, confirmed it was considering closing “around” 20 Game stores over the next few months.

Kagiso Media Radio has rebranded to Kagiso Connect to reflect the business’s recent growth into research, digital publishing, experiential marketing, and financial advisory services.

Agencies increasingly require radio to behave more like other addressable channels.

Carat South Africa has been named Most Balanced Media Agency of the Decade, the first-ever SCOPEN award of its kind.This recognition marks ten years of sustained growth, strategic excellence and people-led innovation in a media industry transformed at unprecedented speed.

Joe Public has announced that it has been voted Most Balanced Creative Agency of the Decade at the inaugural SCOPEN Africa Decade Awards, held in Johannesburg on Tuesday, 24 February.

Truecaller, the leading global communications platform, today announced a strategic reseller partnership with 365 Digital, one of Africa’s foremost digital marketing and commerce media specialists, to strengthen its advertising and monetisation ecosystem across South Africa and Kenya.

Epic Outdoor today announced a strategic partnership with ONYX Screen Media that brings Shell’s national Retail Digital Network into Epic Outdoor’s growing portfolio of premium out-of-home media assets.

Hot 102.7FM has announced the addition of highly regarded presenter Alan Khan to its on-air line-up, a signing that underscores the station's continued upward momentum in the commercial radio space.

Ster-Kinekor Theatres chief marketing officer Lynne Wylie told MyBroadband that Throwback Cinema admissions grew 526% in 2024 compared to 2023. Last year, attendance jumped by a further 86%.