Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.

Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.

A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.

Independent South African media agency Juno has been recognised as the Leading Media Agency for Overall Client Satisfaction, following extensive research conducted by global agency research consultancy SCOPEN.

DStv’s failure to secure the rights to the Winter Olympics currently taking place in Italy, is viewed by industry analysts as part of a much bigger trend, while fans are up in arms.

As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the most dynamic and measurable channels in the media mix.

Campaigns are eligible if they flighted in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have flighted between 1 February 2023 and 31 January 2026. Key dates to diarise • How to write a winning Effie entry workshop (online): Thursday, 5 March 2026 • Early Bird entries: 1 April – 30 April 2026 • On-Time entries: 1 May – 14 May 2026 • Last Minute entries: 15 May – 29 May 2026

Caxton Media’s engagement company, FoneWorx, is a South African leader in incentive management, loyalty programmes and prize fulfilment. Recognising the growing need for a more secure alternative, FoneWorx developed a robust incentive management system that is transforming how brands manage rewards and payouts.

This review is largely aimed at closing loopholes that are being exploited by bad actors, with BEE increasingly becoming associated with cronyism and corruption. The department also aims to determine whether existing BEE legislation has led to greater participation in the formal economy, or whether the benefits are going to a select few.

In 2026, brands that will resonate with Gen Z will be those willing to stand for something, even if it costs them something.