Dentsu SSA doubles down on business transformation with key appointments

In an era where 80% of senior leadership teams lack

Mobile-first shopping dominates as SA’s e-commerce surges

As South Africa’s e-commerce landscape continues to mature, 2026 is

The agentic shopper is running the cart. Can you keep up?

Southeast Asia’s eCommerce economy is booming, but cart abandonment remains

This Week in social media: All the updates you need – 02/02/2026

Welcome to a new week of social updates. LinkedIn is

Caxton Media: The 5 trends shaping SA media in 2026

Trends covered - Let’s get phygital/ Treatonomics hit the sweet

How Pepsi is taking the fight to Coca-Cola at the Super Bowl and beyond

The marketer is continuing a revived Pepsi Challenge around its

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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  • Latest in Local

Dentsu SSA doubles down on business transformation with key appointments

In an era where 80% of senior leadership teams lack
  • Latest in Local

Dentsu SSA doubles down on business transformation with key appointments

In an era where 80% of senior leadership teams lack
  • Latest in Local

Dentsu SSA doubles down on business transformation with key appointments

In an era where 80% of senior leadership teams lack
  • Latest in Local

Dentsu SSA doubles down on business transformation with key appointments

In an era where 80% of senior leadership teams lack

Latest News

AI, zero-rating drive SABC Plus platform expansion

  • Local
The SABC is stepping up its digital strategy with SABC Plus, introducing artificial intelligence (AI), gamification and expanding zero-rated content across the streaming platform. This is in an effort to make public broadcasting more accessible, engaging and inclusive, it says.
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A reckoning looms for influencer marketing in 2026 – report

  • Global
The findings from the SAMY Marketing Trends 2026 report, reveal that investment is rising in the channel but with a clear caveat from the C-suite – demonstrate clearer performance, integration and return on investment.
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Survey results show SA consumers prioritise self-care and personal confidence over fashion trends

  • Local
84% of South Africans use fashion and personal care to boost confidence and well-being, not vanity — KLA/YouGov survey.
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Fine Music Radio sharpens focus with revised line-up

  • Local
"Our purpose is clear: to champion jazz and classical music in a way that is relevant and sustainable. This line-up allows us to focus our resources, strengthen consistency on-air and create space for future growth, while remaining true to FMR's identity."
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GenAI ads perform as well or better than those made by people

  • Global
Despite the fear that AI-generated ads will sacrifice quality for speed, a new study has found that advertising made with the technology can match the performance of ads created by people and, in some cases, even better it.
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TikTok and Instagram ban in South Africa examined

  • Local
Digital Law Company founder and CEO Emma Sadleir says a ban on social media use by young South Africans would be a good idea, but she doesn’t believe it would be effective. Sadleir stated that unless South Africa gets brave enough to block such platforms from operating locally unless they comply, no such ban would be effective. “That’s the only big stick we’ve got.
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ROI alone – no longer a sufficient measurement metric

  • Global
Return on investment (ROI) alone cannot provide adequate support to guide media investment decisions. Marketers need more as artificial intelligence gets complicated, and analysing data happens in real time, according to data released today.
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Publicis pulls clear – strong Q4, rising dividends, but analysts warn not to read this as an industry recovery

  • Global
Publicis isn’t just growing faster than the rest of the global ad holding companies; it may also be redrafting the rules of what a scaled agency model looks like in an AI-first market.
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Trust in TV grew faster over past four years than any other medium, research reveals

  • Global
In a world of deepfakes, bots and post-truth politics, it’s not surprising that consumers are seeking shelter in trusted environments where accuracy is everything, and facts are back in fashion. Regulation and verification have never been sexier.
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