Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We

TikTok is talking to brands like it’s a grocer now

TikTok is beginning to resonate with food and beverage brands

The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid.

From keyword to dialogue: How Hyundai optimizes for AI-driven search

How AI is changing search marketing and how the industry

Optimizing content for generative engines: 17 actionable tips

Make your content easier for generative engines to cite and

Search without clicks: Rethinking brand SEO in an AI-fragmented journey

Today, your customers can discover, decide and often convert without

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We

Latest News

Google AI Mode arrives to upend Australian publishers

  • Global
Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic. AI Mode is touted as “Google’s most powerful AI search experience” by the company.
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New study questions ad recall’s reliability

  • Global
Ad recall, a common brand lift metric, produces inaccurate results 80% of the time, according to new research from On Device based on more than 2,000 digital campaigns. On Device compared ad recall responses against real, passively measured, ad exposure using its proprietary technology. It found that ad recall consistently misattributes ad views given the high prevalence of both false positives and false negatives.
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Nielsen measurement accreditation faces uncertain future—again

  • Global
Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.
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How brands are using AI to optimize digital out-of-home advertising

  • Global
Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.
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‘Premium’ now is about presence, not placement

  • Global
Premium today means delivering scale with precision: finding the right moment when users are leaned-in and receptive, showing up in the right places where attention feels natural rather than forced, and creating the right value exchange through experiences that are seamless, useful, and genuinely worth engaging in.
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Influencers deliver disproportionately through long term ROI

  • Global
Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference
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We’ve never spent more on advertising. It’s never done less for us

  • Global
Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.
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Inside Merkury: Africa’s unrivalled identity-driven marketing platform

  • Local
Merkury is transforming brand-to-consumer connections across Africa, now operating in South Africa, Nigeria, Ghana, and Kenya. With over 20 million verified identities in South Africa and 28 million in Nigeria across 48 touchpoints, the platform offers brands unmatched reach, precision, and insight in key markets.
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Jacaranda FM launches new brand positioning

  • Local
Jacaranda FM has announced a bold new strategic brand positioning, officially launching as 'Your No.1 Feel Good Station'. The new positioning formalises the station's long-standing promise to deliver content that consistently uplifts listeners, moving beyond conventional music programming to emphasise the emotional connection and community impact that defines the brand, adds the station.
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