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Social media to take a quarter of all ad spend, but regulatory threats loom

WARC Media forecasts that by 2026, social platforms will capture

Netflix Q1 results top expectations as streamer stops reporting subscriber counts

Netflix Q1 revenue rose 12.5% to $10.54B, with EPS at

Online shopping surges 51% as South African consumers shift to digital, Absa reports

Amid economic uncertainty, the report highlights changing consumer habits, rising

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest in Global

Social media to take a quarter of all ad spend, but regulatory threats loom

WARC Media forecasts that by 2026, social platforms will capture

Latest in Global

Social media to take a quarter of all ad spend, but regulatory threats loom

WARC Media forecasts that by 2026, social platforms will capture

Latest in Global

Social media to take a quarter of all ad spend, but regulatory threats loom

WARC Media forecasts that by 2026, social platforms will capture

Latest in Global

Social media to take a quarter of all ad spend, but regulatory threats loom

WARC Media forecasts that by 2026, social platforms will capture

Latest News

Google Ads to show ads in the top ads position, also in the bottom ads position

By chantadmin
April 28, 2025
Global

Google said it updated its unfair advantage policy to allow for this and says this is not considered double serving.

‘Dead internet theory’ is back thanks to all of that artificial intelligence slop

By chantadmin
April 28, 2025
Global

The "dead internet theory" suggests much of today’s online content is generated by artificial intelligence agents, rapidly creating posts and images to drive engagement on platforms like Facebook, Instagram, and TikTok, according to the University of New South Wales

Higher brand equity drives in-store effectiveness

By chantadmin
April 28, 2025
Global

Brands with higher equity show lower price sensitivity and better in-store ad results, per a U.S. diet soda study

IAB SA: 6 key trends impacting influencer marketing

By chantadmin
April 28, 2025
Local

While 98% of marketers feel that influencer marketing is effective, less than one percent of agencies are spending a proportional amount on it.

ChatGPT owner interested in buying Google Chrome

By chantadmin
April 28, 2025
Global

OpenAI would be interested in buying Google’s Chrome browser if a federal court orders it to be spun off, the head of ChatGPT said in a court hearing Tuesday.

The industry needs to explore new ad models ASAP

By chantadmin
April 28, 2025
Global

Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns

By chantadmin
April 28, 2025
Global

Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.

Omnicom Media Group consolidates influencer marketing services under Creo

By chantadmin
April 28, 2025
Global

OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.

Unpacking Google breakup proposals: New rules, new risks for marketers

By chantadmin
April 28, 2025
Global

This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.

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Social media to take a quarter of all ad spend, but regulatory threats loom

Netflix Q1 results top expectations as streamer stops reporting subscriber counts

Online shopping surges 51% as South African consumers shift to digital, Absa reports

CTV campaign brand reach: Lots of room to grow

Regulatory crackdown for social media in 2025

Why South Africa’s public TV ratings have been ripped away

Industry Nuggets

Social media to take a quarter of all ad spend, but regulatory threats loom

Social media to take a quarter of all ad spend, but regulatory threats loom

Social media to take a quarter of all ad spend, but regulatory threats loom

Social media to take a quarter of all ad spend, but regulatory threats loom

Latest News

Google Ads to show ads in the top ads position, also in the bottom ads position

‘Dead internet theory’ is back thanks to all of that artificial intelligence slop

Higher brand equity drives in-store effectiveness

IAB SA: 6 key trends impacting influencer marketing

ChatGPT owner interested in buying Google Chrome

The industry needs to explore new ad models ASAP

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns

Omnicom Media Group consolidates influencer marketing services under Creo

Unpacking Google breakup proposals: New rules, new risks for marketers

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