How marketing will shift to reward-led marketing in 2026

The shift is underway in consumer behavior, brand strategies, and

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SABC 2 Introduces a New Era

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Hello, social people! This week brings some new tools and

Beyond the hype: Teaching the machines about TV

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A trip to the cinema: How theatres plan to entice moviegoers and advertisers in 2026

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Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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  • Latest in Global

How marketing will shift to reward-led marketing in 2026

The shift is underway in consumer behavior, brand strategies, and
  • Latest in Global

How marketing will shift to reward-led marketing in 2026

The shift is underway in consumer behavior, brand strategies, and
  • Latest in Global

How marketing will shift to reward-led marketing in 2026

The shift is underway in consumer behavior, brand strategies, and
  • Latest in Global

How marketing will shift to reward-led marketing in 2026

The shift is underway in consumer behavior, brand strategies, and

Latest News

The consumer is not a moron

  • Local
The recently published WARC Marketer’s Toolkit 2026 identifies the gap between brand and customer experience as a key trend impacting marketing effectiveness.
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Over 60% of marketers set to supercharge creator investments in 2026

  • Global
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s "Marketing trends 2026" report.
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The SABC TV licence escape clause

  • Local
South African households can legally stop paying SABC TV licence fees by having a technician remove their TV’s tuner, making it unable to receive broadcast signals. Such “denatured” TVs are exempt from licensing, provided owners submit proof of removal and pay a R300 inspection fee, although the SABC says it currently has no active inspectors.
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Strength over size: How Omnicom is pitching the holding company post-IPG acquisition

  • Global
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale
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7 Digital marketing trends to watch for in 2026

  • Global
A look at some evolving industry shifts, including sharing behavior and emerging platforms.
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Canal+’s last minute deal rescues Warner Bros. Discovery channels

  • Local
A last-minute new multi-year deal on 31 December with Warner Bros. Discovery and Canal+ sees all 12 existing pay-TV channels from Warner Bros. Discovery to remain on DStv in South Africa and across sub-Saharan Africa.
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Why SA’s retail giants are rethinking constant promotions

  • Local
The South African consumer goods retail industry is nearing a turning point after years of inflationary pressure and fierce competition: value is still crucial, but it is getting harder for manufacturers and retailers to maintain "always-on" discounts.
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CES 2026: For Monks, AI-powered personalization is key

  • Global
One of the biggest takeaways from CES this year is that AI’s place in marketing is starting to feel more practical than hypothetical. Just look at how much tech platforms like Google, Amazon and Meta have invested in developing AI optimization tools for marketers that operate at scale, said Chris Wilhelmi, EVP and global head of data at Monks.
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UK introduces landmark junk food advertising ban

  • Local
The UK government has introduced a landmark ban on junk food advertising, marking a major regulatory shift aimed at reducing children’s exposure to HFSS food marketing through strict limits on when and where ads can appear.
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