Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an

Meta allows advertisers to restrict terms from AI-generated text

To accompany the increased automation of its ad business, Meta

How legacy CPG brands can crack the social-first marketing code

Unilever’s pledge to commit half of ad spend to social

Scaling PPC with AI automation: Scripts, data, and custom tools

Here's how AI automation and tools like Cursor help scale

Almost 50% of marketing data is inaccurate – Adverity study

43% of CMOs believe less than half their marketing data

Yes, Generative Engine Optimization is happening

GEO isn’t a buzzword. It’s already happening. Language evolves, and

Industry Nuggets

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  • Latest in Global

Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an
  • Latest in Global

Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an
  • Latest in Global

Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an
  • Latest in Global

Instagram is finally launching an iPad app

After years of people constantly nudging Instagram about releasing an

Latest News

Samsung, Prime Video have highest Smart TV ad reach

  • Global
Connected TV (CTV) accounts for 74% of the viewing time on Samsung Smart TV sets, and 69% of streaming time is now ad-supported (with 31% ad-free), Samsung adds
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Report: Gen Z Turns to Connected TVs for AM/FM

  • Global
This migration reflects the convenience of at-home listening and the normalization of voice-activated devices. With radio stations increasingly promoting “just ask your smart speaker to play us,” the adoption curve has tilted in favour of older generations who may not be as mobile-first as younger listeners but have embraced connected home devices.
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Google just dodged a major penalty in the courts – here’s what happens next

  • Global
Google will not have to sell its Chrome web browser in order to fix its illegal monopoly in the online search business, a United States federal judge has ruled. It will, however, need to do a few other things, such as sharing data with rival companies, in order to improve competition.
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95% Of companies get zero ROI from GAI initiatives, MIT study finds

  • Global
Researchers with MIT's NANDA project identified that many organizations have not seen measurable return on their AI initiatives, despite spending between $30 billion and $40 billion in enterprise GAI investments.
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What counts as TV now anyway?

  • Global
The television advertising market is undergoing major change as audiences shift away from linear TV to connected TV, and YouTube ad sales rival those of “legacy” TV, according to a new report from WARC Media that explores the wider context and what this means for the future of television.
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Google is training its AI tools on YouTube videos. These creators aren’t happy

  • Global
YouTube’s parent company, Google, is using a subset of the platform’s videos to train AI applications, including its text-to-video tool Veo. That includes videos made by users who have built their livelihoods on the service, helping turn it into the biggest streaming entertainment provider in the U.S.
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Dentsu weighs ‘international’ sale

  • Global
Dentsu is reviewing underperforming international units and exploring strategic options, with reports suggesting it may seek buyers for assets tied to its $5B Aegis acquisition.
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Converse OOH campaign: “Dear Tapz, We left You a spot.”

  • Local
Global sneaker brand Converse’s outdoor campaign in Johannesburg pays tribute to one of South Africa’s iconic street artists, Tapz by inviting him/her to participate in the campaign.
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Why the MOST Awards matter more than ever

  • Local
MOST Awards set for the 8 October.
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