Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest News

Meta tests paid subscriptions

What is happening. Meta is testing new subscriptions across Instagram, Facebook and WhatsApp, offering app-specific premium features while keeping core experiences free. The plans will experiment with different models focused on productivity, creativity and enhanced AI tools.

Creative and media together drive advertising impact

Creative quality and media support together explain 60.1% of the business results generated by advertising, according to The Creative Dividend, a new book published by System1 and Effie.

The future of search visibility: What 6 SEO leaders predict for 2026

AI search now handles discovery, decisioning, and transactions. Here’s what that means for SEO strategy in 2026.

UK to Google: Let sites opt out of AI overviews

The U.K.-based Competition and Markets Authority (CMA) has asked Google to build in an opt-out feature for publishers that would allow them to restrict their content from being used in AI Overviews or to train AI models.

AI is rewriting the CTV advertising playbook

Generative AI is intensifying the streaming wars as marketers and streamers adopt AI-powered ad products, despite growing consumer distrust. While AI boosts efficiency in connected TV advertising, it also introduces disruptive costs, according to Needham analyst Laura Martin.

Future of Media 2026: competing in the ‘intention economy’

We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the Future of Media 2026 goes deep into the changing nature of visibility and the shift from attention to intention.

South Africans are flourishing more than you might expect – here’s why

Contrary to a gloomy view of the country, adult South Africans are flourishing in many ways that mirror the broader world.

New Human8 report reveals how South Africans are reframing identity in 2026

Human8’s research, conducted with more than 13,000 consumers across 16 markets, including 800 South African respondents, reveals a world defined by contrasts.

See it? Snap it, shop it! Amazon Lens now available in SA

Amazon has officially launched Amazon Lens in South Africa, bringing its visual shopping tool to more customers seeking a faster, easier way to shop online.

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