Your most up-to-date snapshot of social media updates this week – 27/10/2025

Happy Tuesday, social media friends! This week’s social updates include

Heineken takes a swing at AI friendships with cheeky OOH ad

Heineken joins the AI companionship buzz with a witty campaign

Nvidia becomes first public company worth $5 trillion

Nvidia, the main beneficiary of the AI boom, has become

Eos’ steamy shower billboards bring self-care to busy cities

Fogged up OOH promotes the company's Cashmere body washes. There’s

The New York Times set to introduce vertical video tab

The New York Times has launched a new Watch tab

Ads might be coming to Apple Maps next year

Apple Maps may start showing ads next year, letting businesses

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 27/10/2025

Happy Tuesday, social media friends! This week’s social updates include
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 27/10/2025

Happy Tuesday, social media friends! This week’s social updates include
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 27/10/2025

Happy Tuesday, social media friends! This week’s social updates include
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 27/10/2025

Happy Tuesday, social media friends! This week’s social updates include

Latest News

Google tests ‘customer values’ for campaigns, agencies push back

  • Global
Google is testing automatic “New Customer Value” assignments in NCA campaigns without advertiser consent, drawing pushback from agencies. It’s unclear whether the backlash stems from misunderstanding the process or doubts about Google’s planning.
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Mapped: The median age in every country

  • Global
Explore global demographics with this map of median age in every country, revealing a surprising gap between Africa and Europe – Infographic:
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Google officially shuts down Privacy Sandbox

  • Global
The Privacy Sandbox was Google’s answer to growing privacy regulation and industry backlash against cross-site tracking — but its complexity, limited adoption, and regulatory scrutiny stalled momentum. At last, Google is no longer forcing a shift away from third-party cookies, preserving the familiar targeting and measurement tools that power much of digital advertising.
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YouTube: What gets consumers to purchase?

  • Global
YouTube videos have made it easy for consumers to quickly move from browsing to purchasing. The transition is being supported not only by videos, but also ads. 46% of consumers have bought a product they discovered on the platform, most within two weeks, according to Channel Factory.
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The future of SEO teams is human-led and agent-powered

  • Global
The smartest SEOs won’t fight AI – they’ll lead it. Learn how human-led, agent-powered teams are building the next era of search success.
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WPP bets on self-serve AI to reach marketers beyond the agency model

  • Global
WPP has launched WPP Open Pro, a platform that lets brands of all sizes plan, create, and publish campaigns independently — targeting smaller advertisers and echoing the self-serve model that fuels Alphabet and Meta’s ad businesses.
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Marketers to slash display spend by 30% as AI and CTV redefine engagement: Forrester

  • Global
Marketers are set to cut display ad spend by 30% in 2026 as consumers shift from the open web to AI-driven and entertainment platforms, Forrester predicts. With AI summaries and chat interfaces reducing audiences and click-throughs, budgets will move to CTV, streaming audio, and social video, while offline experiences rebound as 52% of US adults seek more in-person connections.
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Online gambling ads: Somebody has to say “enough”

  • Local
“I would like to formally propose that we pledge to not accept ad money from online gambling brands."
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Paramount Skydance to get rid of 2 000 workers in the United States and globally, also affecting Africa

  • Local
On Wednesday, Paramount Global will reportedly start by letting go of at least 1 000 workers in the United States, followed by another 1 000 workers, that will also impact and affect staff at Paramount Africa in South Africa. The first 1 000 people let go tomorrow, represent 5% of Paramount's workforce. By December 2024 Paramount had 18 600 full-time workers and 3 500 project-based staff.
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