Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to

Mapped: The Global Cost of Living Index 2025

Key Takeaways: • Numbeo’s Global Cost of Living Index measures

Definition of ‘TV’ is expanding: Here’s what the numbers say

Almost half of consumers consider viewing social media videos and

WPP study finds radio’s real power is ‘priming’ consumers before they shop

Radio’s influence on consumer decisions depends more on integration with

In industry first, DoubleVerify will validate non-human agent traffic

In what appears to be an industry-first shift that will

Google rolls out chatbot agents for marketers

The long-awaited Googlebots are here. On Wednesday, Google announced the

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to

Latest News

What actually makes global media planning work: Speed, agility, understanding

  • Global
The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
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Addressable TV comes of age in the US: Optimism and collaboration define Go Addressable summit

  • Global
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
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ANA finds minuscule ‘risk’ in programmatic media buys

  • Global
After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.
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AI is taking entry level ad jobs—except for those fluent in the tech

  • Global
AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.
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Ad-tech companies are looking to standardize agentic AI media buying

  • Global
PubMatic, Scope3 and others have launched the Ad Context Protocol (AdCP), an open standard that lets AI agents communicate with ad platforms. Similar to OpenRTB, it enables buy- and sell-side agents to transact without real-time auctions and bridges today’s DSPs, SSPs and ad servers with future AI-driven capabilities.
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Marketer’s Toolkit 2026: A guide to sustained uncertainty

  • Global
The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.
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Sadoun to Omnicom: Start reporting net growth

  • Global
Publicis CEO Arthur Sadoun criticized Omnicom for reporting organic revenue growth on a gross, rather than net, basis. Speaking at the Morgan Stanley European Tech, Media and Telecom conference, he said comparisons must stop after Omnicom’s Interpublic acquisition and hinted Publicis could switch to gross reporting if Omnicom doesn’t adopt net figures.
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The strategy behind Publicis Groupe’s landmark year — with Niel Bornman

  • Global
At The Media Leader’s Future of Media event in London, host Jack Benjamin spoke with Niel Bornman, CEO of Publicis Media Connected UK. Publicis, the fastest-growing global media group, has restructured for post-pandemic growth, with Bornman discussing how its data-driven model is shaping advertiser focus on performance media.
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IPG cuts 800 employees, APAC revenue dips

  • Global
Interpublic Group cut 800 jobs in Q3, bringing total layoffs this year to about 3,200, and vacated 135,000 square feet of office space as part of ongoing cost-optimisation efforts.
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