Your most up-to-date snapshot of social media updates this week – 03/11/2025

Hello, social butterflies! We’re in the last couple months of

Global retail media ad market nears $200bn, but gold-rush era wanes

The global retail media market is now worth almost $200

Unilever’s ice-cream unit picks Publicis Groupe as global media Agency Of Record

Unilever’s soon-to-be independent ice-cream unit has appointed Publicis Groupe as

IAB releases guidelines for using CTV as performance channel

The IAB is positioning connected TV (CTV) as a performance

Gartner just dropped its 2026 tech trends – and it’s not all AI: Here’s the list

In 2026, according to the latest research from Gartner, disruption

How marketers are planning to use AI, influencers and more in 2026

Most social media marketers use AI tools, but fewer than

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

About Us
Contact Us
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 03/11/2025

Hello, social butterflies! We’re in the last couple months of
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 03/11/2025

Hello, social butterflies! We’re in the last couple months of
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 03/11/2025

Hello, social butterflies! We’re in the last couple months of
  • Latest in Global

Your most up-to-date snapshot of social media updates this week – 03/11/2025

Hello, social butterflies! We’re in the last couple months of

Latest News

How the new UGC drives results

  • Global
As the social influence of creators, influencers and product fans continues to grow, marketers are using these players to boost campaign effectiveness and build brands on social networks, a topic explored in our new report. We examine three award-winning case studies from Kraft Heinz, KPN, and Apple to uncover how UGC is delivering for brands.
Read More

Brands should plan for decay, not just initial campaign impact

  • Global
The lifespan of a multichannel campaign can be extended through careful media planning while ads are on air, new research has found. Thinkbox, the UK body for commercial television, partnered with Tapestry Research to explore decay in purchase intent after a campaign has concluded – and the role of channel selection in slowing that decay.
Read More

What marketers are missing as loyalty drivers evolve: report

  • Global
Brand loyalty is often less influenced by emotional connection than by pragmatic considerations like convenience and situational need, according to new GWI research conducted on behalf of Razorfish.
Read More

Consumers trust podcasters more than influencers and celebrities, study finds

  • Global
Podcasters succeed by building trust, according to Acast’s Podcast Pulse 2025. Journalists and podcasters are equally trusted by 33% of consumers, ahead of YouTubers (31%), influencers (28%), and celebrities (25%). While 75% don’t see podcasters as influencers, 84% say a podcaster has changed their mind, and 70% have considered a new brand based on a podcast recommendation.
Read More

S4 capital loses more ground in Q3, downgrades full-year outlook

  • Global
S4 Capital reported a 6.9% drop in net revenue for the third quarter to 167 GBP with an organic revenue shortfall of 4.4%. Results were below expectations, and company shares were down more than 7% in midday trading.
Read More

Omnicom responds to rumors that it will sunset DDB

  • Global
Omnicom Group has responded to reports that it plans to retire the DDB agency brand following its $13.5 billion acquisition of Interpublic Group, which is expected to close by the end of November. The company did not confirm or deny the reports, but said it is evaluating its agencies ahead of the deal closing.
Read More

WPP Cindy Rose on Q3 performance: “There is a lot to do”

  • Global
Chief executive officer of WPP, Cindy Rose acknowledged the network’s poor performance as Q3 revenue dropped YoY and like-for-like (LFL), with revenue less pass-through costs also down.
Read More

Tractor Outdoor ramps up its Cape Town CBD presence with two new high-profile sites

  • Local
Leading out-of-home (OOH) media owner Tractor Outdoor has strengthened its dominance in the Western Cape with the addition of two new digital sites in the Cape Town CBD – Bree Street and Lower Long Street – extending its footprint across the city’s most valuable commercial and lifestyle zones.
Read More

First SA Google Search CPC and CTR industry benchmark

  • Local
Local businesses can now access South Africa-specific performance data showing realistic CTR and CPC targets across 12 industries.
Read More

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
Scroll to Top