SABC makes Afrikaans U-turn

The SABC has admitted it made mistakes in reshuffling and reducing Afrikaans content over the last three years without conducting thorough research on the potential impact.

Seven charts that show how SA may finally be turning the corner

Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.

Tiger Brands appoints new Chief Marketing and Strategy Officer

Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.

DOOH once again proves itself highly effective at driving real-world action

A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.

Juno Leads AGENCY SCOPE 2025 / 26 on Overall Client Satisfaction

Independent South African media agency Juno has been recognised as the Leading Media Agency for Overall Client Satisfaction, following extensive research conducted by global agency research consultancy SCOPEN.

DStv misses historical Winter Olympics coverage to fans dismay

DStv’s failure to secure the rights to the Winter Olympics currently taking place in Italy, is viewed by industry analysts as part of a much bigger trend, while fans are up in arms.

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Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL MEDIA NEWS

SABC makes Afrikaans U-turn
February 16, 2026
The SABC has admitted it made mistakes in reshuffling and reducing Afrikaans content over the last three years without conducting thorough research on the potential impact.
MyBroadband
Seven charts that show how SA may finally be turning the corner
February 16, 2026
Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.
Moneyweb
Tiger Brands appoints new Chief Marketing and Strategy Officer
February 16, 2026
Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.
Media Update
DOOH once again proves itself highly effective at driving real-world action
February 16, 2026
A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.
The Media Online
Juno Leads AGENCY SCOPE 2025 / 26 on Overall Client Satisfaction
February 16, 2026
Independent South African media agency Juno has been recognised as the Leading Media Agency for Overall Client Satisfaction, following extensive research conducted by global agency research consultancy SCOPEN.
Media Update
DStv misses historical Winter Olympics coverage to fans dismay
February 16, 2026
DStv’s failure to secure the rights to the Winter Olympics currently taking place in Italy, is viewed by industry analysts as part of a much bigger trend, while fans are up in arms.
Bizcommunity
2026 Vision: The OOH trends shaping the year ahead
February 16, 2026
As we look toward 2026, the Out-of-Home (OOH) industry continues to evolve at an incredible pace; powered by technology, data, and a renewed focus on creativity and impact. The lines between physical and digital media are blurring faster than ever, transforming OOH into one of the most dynamic and measurable channels in the media mix.
DOOH
The rise of interactive ads: How marketers are engaging users in 2026
February 16, 2026
Banner ads feel pretty dead at this point. Nobody clicks them, most people don’t even see them anymore because of banner blindness. Interactive ads took over and 2026 is where it stopped being experimental and just became how things work now.
WebProNews
What 4 AI search experiments reveal about attribution and buying decisions
February 16, 2026
AI search rarely appears in analytics, yet it shapes trust, shortlists, and sales velocity. These experiments show where measurement breaks.
https://astral.emcaction.com/trk/click/@f*025j2F7ib38j2f2S1*3=0581f8f0e7b0f,b*6e3r8ffs2dba9f3s9dff0*1=93f301562778b08,2*271@3l038if3fxebbaf4b*6=3*83f621b4903697f90*1,9*fn0l5i2d7*b=89292418310983f0f,e*bcfibd6*3=89f626b8933292f00,1*9lfi0d5*2=76b38825291332018,f*fkeUb3fLbI633f8nfo23b*9=3293f-0
Effie 2026 call for entries announced
February 16, 2026
Campaigns are eligible if they flighted in South Africa between 1 February 2025 and 31 January 2026. For entries submitted in the Sustained Success category, campaigns must have flighted between 1 February 2023 and 31 January 2026. Key dates to diarise • How to write a winning Effie entry workshop (online): Thursday, 5 March 2026 • Early Bird entries: 1 April – 30 April 2026 • On-Time entries: 1 May – 14 May 2026 • Last Minute entries: 15 May – 29 May 2026
Bizcommunity
Super Bowl 2026: Viewership, engagement and ads analysis
February 16, 2026
Breaking down all the key stats from the big game’s ads, including cost, reach, social engagement and more.
Marketing Dive
A safer way to manage incentive payouts, rewards and competition prizes
February 16, 2026
Caxton Media’s engagement company, FoneWorx, is a South African leader in incentive management, loyalty programmes and prize fulfilment. Recognising the growing need for a more secure alternative, FoneWorx developed a robust incentive management system that is transforming how brands manage rewards and payouts.
Bizcommunity
OpenAI details how ads will work in ChatGPT
February 16, 2026
OpenAI’s Assad Awan says ChatGPT ads let advertisers reach Free and Go users safely, with relevance and privacy built in.
Search Engine Land
Google reinvents ads, drives search agentic
February 16, 2026
“We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is,” Srinivasan wrote in a blog post. The shift is turning Search into a tool where ads inspire and answer questions simultaneously.
MediaPost
What is clipping? The performance-based distribution model revolutionizing digital advertising in 2026
February 16, 2026
It doesn't look like traditional advertising. It isn't influencer seeding. And it doesn't rely on paid media in the usual sense. Instead, clipping is reshaping how brands achieve scale and performance by distributing short-form video through native, creator-driven content, guaranteeing reach while staying invisible to the audience as "marketing."
Tech Times
Mapped: The Global Cost of Living Index 2026
February 16, 2026
Key Takeaways • Bermuda is the most expensive place to live in the world in 2026, with prices 23.5% higher than New York City. • Switzerland leads Europe, while Singapore is the most expensive in Asia.
Visual Capitalist
10 best Super Bowl commercials 2026, ranked
February 16, 2026
Musicians from Sabrina Carpenter to mgk appeared in ads for everything from chips to cellphones and beyond.
Billboard
Big changes to BEE in South Africa
February 16, 2026
This review is largely aimed at closing loopholes that are being exploited by bad actors, with BEE increasingly becoming associated with cronyism and corruption. The department also aims to determine whether existing BEE legislation has led to greater participation in the formal economy, or whether the benefits are going to a select few.
Daily Investor

GLOBAL NEWS

SABC makes Afrikaans U-turn
The SABC has admitted it made mistakes in reshuffling and reducing Afrikaans content over the last three years without conducting thorough research on the potential impact.
Read More
Seven charts that show how SA may finally be turning the corner
Analysts think the country is fundamentally in a ‘better’ position than two to four years ago.
Read More
Tiger Brands appoints new Chief Marketing and Strategy Officer
Tiger Brands has appointed Lorraine De Graaff as Chief Marketing and Strategy Officer effective Sunday, 1 March 2026. Lorraine will report to the CEO, Tjaart Kruger, and will lead the Group Marketing and Research and Development team, partnering with the business on enabling growth across Tiger Brands' brand portfolio.
Read More
DOOH once again proves itself highly effective at driving real-world action
A new case study conducted with Tractor Outdoor and a leading telco shows audiences exposed to a DOOH campaign were 45% more likely to visit a pre-determined retail location.
Read More
Juno Leads AGENCY SCOPE 2025 / 26 on Overall Client Satisfaction
Independent South African media agency Juno has been recognised as the Leading Media Agency for Overall Client Satisfaction, following extensive research conducted by global agency research consultancy SCOPEN.
Read More
DStv misses historical Winter Olympics coverage to fans dismay
DStv’s failure to secure the rights to the Winter Olympics currently taking place in Italy, is viewed by industry analysts as part of a much bigger trend, while fans are up in arms.
Read More

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