Your most up-to-date snapshot of social media updates this week – 6 October

Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.

TikTok is talking to brands like it’s a grocer now

TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products

The end of SEO-PPC silos: Building a unified search strategy for the AI era

AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.

From keyword to dialogue: How Hyundai optimizes for AI-driven search

How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.

Optimizing content for generative engines: 17 actionable tips

Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.

Search without clicks: Rethinking brand SEO in an AI-fragmented journey

Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.

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LOCAL MEDIA NEWS

Your most up-to-date snapshot of social media updates this week – 6 October
October 13, 2025
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.
PR Daily
TikTok is talking to brands like it’s a grocer now
October 13, 2025
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products
Modern Retail
The end of SEO-PPC silos: Building a unified search strategy for the AI era
October 13, 2025
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.
Search Engine Land
From keyword to dialogue: How Hyundai optimizes for AI-driven search
October 13, 2025
How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.
Marketing Dive
Optimizing content for generative engines: 17 actionable tips
October 13, 2025
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
Search Engine Land
Search without clicks: Rethinking brand SEO in an AI-fragmented journey
October 13, 2025
Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.
Ad Exchanger
Google AI Mode arrives to upend Australian publishers
October 13, 2025
Google has launched AI Mode in Australia, a complete overhaul of the search experience that many publishers fear will lead to the end of the search referrals that drive much of their traffic. AI Mode is touted as “Google’s most powerful AI search experience” by the company.
Mumbrella
New study questions ad recall’s reliability
October 13, 2025
Ad recall, a common brand lift metric, produces inaccurate results 80% of the time, according to new research from On Device based on more than 2,000 digital campaigns. On Device compared ad recall responses against real, passively measured, ad exposure using its proprietary technology. It found that ad recall consistently misattributes ad views given the high prevalence of both false positives and false negatives.
Warc
Nielsen measurement accreditation faces uncertain future—again
October 13, 2025
Media Rating Council members are voting on whether to begin the process of stripping Nielsen’s Big Data + Panel of its accreditation or giving Nielsen more time to address concerns.
Marketing Brew
How brands are using AI to optimize digital out-of-home advertising
October 13, 2025
Businesses, including container company PODS and automaker Kia, are creating dynamic displays to target specific audiences that are driving up customer visits and sales.
US Chamber
‘Premium’ now is about presence, not placement
October 13, 2025
Premium today means delivering scale with precision: finding the right moment when users are leaned-in and receptive, showing up in the right places where attention feels natural rather than forced, and creating the right value exchange through experiences that are seamless, useful, and genuinely worth engaging in.
The Drum
Influencers deliver disproportionately through long term ROI
October 13, 2025
Influencer marketing is right up there with TV when it comes to ROI, according to a new study of influencer effectiveness presented at the IPA Effectiveness Conference
Warc
We’ve never spent more on advertising. It’s never done less for us
October 13, 2025
Andrew Tindall asks why brands aren’t getting the bang for their buck in the modern ad market. Something’s going wrong, and we need to talk about it.
The Drum
Inside Merkury: Africa’s unrivalled identity-driven marketing platform
October 13, 2025
Merkury is transforming brand-to-consumer connections across Africa, now operating in South Africa, Nigeria, Ghana, and Kenya. With over 20 million verified identities in South Africa and 28 million in Nigeria across 48 touchpoints, the platform offers brands unmatched reach, precision, and insight in key markets.
Bizcommunity
Jacaranda FM launches new brand positioning
October 13, 2025
Jacaranda FM has announced a bold new strategic brand positioning, officially launching as 'Your No.1 Feel Good Station'. The new positioning formalises the station's long-standing promise to deliver content that consistently uplifts listeners, moving beyond conventional music programming to emphasise the emotional connection and community impact that defines the brand, adds the station.
Media Update
Mervyn Naidu appointed Commercial Manager at Time Out South Africa
October 13, 2025
Kagiso Media Radio (KMR) has strengthened its leadership team with the appointment of Mervyn Naidu as Commercial Manager of Time Out South Africa
Media Update
New BMi Research reports uncover what’s driving changes in consumer spend, behaviour
October 13, 2025
BMi Research has launched a new report series exploring shifts in South African shopper behaviour. Backed by Roots 8.1, the country’s most comprehensive local consumer survey, the reports reveal changing buying habits and the factors driving them.
Bizcommunity
Smile FM launches South Africa’s first search for the best song of all time
October 13, 2025
Smile FM has announced an exciting new multi-platform campaign to crown The Best Song of All Time, inviting South Africans to nominate, debate, and celebrate the music that has defined their lives.
Smile

GLOBAL NEWS

Your most up-to-date snapshot of social media updates this week – 6 October
Hello social friends! This week is all about advertising. We have new customizable ad features across numerous social channels, including LinkedIn and Meta. These are options aided by AI that can streamline the process. Let’s take a look and see what tools can help improve your own social reach or campaign.
Read More
TikTok is talking to brands like it’s a grocer now
TikTok is beginning to resonate with food and beverage brands as a platform through which to capture shoppers’ attention, sell through TikTok Shop and even develop new products
Read More
The end of SEO-PPC silos: Building a unified search strategy for the AI era
AI-driven search is blurring the line between organic and paid. Learn how uniting SEO and PPC boosts visibility, intent, and brand authority. For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.
Read More
From keyword to dialogue: How Hyundai optimizes for AI-driven search
How AI is changing search marketing and how the industry can adapt was the topic of a session at Advertising Week.
Read More
Optimizing content for generative engines: 17 actionable tips
Make your content easier for generative engines to cite and summarize – without giving up the SEO fundamentals that still drive visibility.
Read More
Search without clicks: Rethinking brand SEO in an AI-fragmented journey
Today, your customers can discover, decide and often convert without visiting your website. Google, TikTok, Instagram, YouTube, Amazon, Reddit and even voice assistants can frequently meet searchers’ needs, leaving all your hard work and effort for naught.
Read More

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