Your most Up-to-Date Snapshot of social media updates this week

We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.

Performance focus brings complex problems

Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.

Are Google’s AI Overviews eating your PPC revenue? Key things to know

AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.

Microsoft’s Copilot outpaces ChatGPT in US mobile growth, data shows

OpenAI’s ChatGPT still dominates the market with 25.4 million mobile users, but its 17.9% growth over the same period trails Copilot’s 175% surge to 8.8 million. Google’s Gemini also saw traction, with mobile usage growing 68% to 14.3 million users, due in part to its being preloaded on Pixel phones.

Apple’s AI Answer engine to Enhance Siri with privacy-focused queries in 2026

Apple is developing an AI-powered "answer engine" called World Knowledge Answers to enhance Siri, Safari, and Spotlight with concise, privacy-focused responses to multimodal queries. Building on Apple Intelligence, it aims to compete with rivals like ChatGPT, with a potential launch in 2026.

Ad-funded SVOD reach in UK triples

Ad-funded streaming now reaches 30% of UK adults each week, up from 11% in 2024 and 10% in 2023. The growth has been driven by a combination of factors including price hikes for ad-free options and Amazon Prime Video’s decision to auto-enroll existing customers into its ad tier when it launched in January 2024.

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LOCAL MEDIA NEWS

Your most Up-to-Date Snapshot of social media updates this week
September 15, 2025
We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.
PR Daily
Performance focus brings complex problems
September 15, 2025
Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.
Warc
Are Google’s AI Overviews eating your PPC revenue? Key things to know
September 15, 2025
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Search Engine Land
Microsoft’s Copilot outpaces ChatGPT in US mobile growth, data shows
September 15, 2025
OpenAI’s ChatGPT still dominates the market with 25.4 million mobile users, but its 17.9% growth over the same period trails Copilot’s 175% surge to 8.8 million. Google’s Gemini also saw traction, with mobile usage growing 68% to 14.3 million users, due in part to its being preloaded on Pixel phones.
Ad Week
Apple’s AI Answer engine to Enhance Siri with privacy-focused queries in 2026
September 15, 2025
Apple is developing an AI-powered "answer engine" called World Knowledge Answers to enhance Siri, Safari, and Spotlight with concise, privacy-focused responses to multimodal queries. Building on Apple Intelligence, it aims to compete with rivals like ChatGPT, with a potential launch in 2026.
WebProNews
Ad-funded SVOD reach in UK triples
September 15, 2025
Ad-funded streaming now reaches 30% of UK adults each week, up from 11% in 2024 and 10% in 2023. The growth has been driven by a combination of factors including price hikes for ad-free options and Amazon Prime Video’s decision to auto-enroll existing customers into its ad tier when it launched in January 2024.
The Media Leader
OpenAI announces AI-powered hiring platform to take on LinkedIn
September 15, 2025
OpenAI says it’s developing an AI-powered hiring platform to connect businesses and employees, a service that would put the outfit in close competition with LinkedIn. The product is called the OpenAI Jobs Platform, and the company expects to launch the service by mid-2026, an OpenAI spokesperson told TechCrunch.
Tech Crunch
More than half of consumers are wary of AI-powered search: Gartner
September 15, 2025
While consumers admit artificial intelligence is impacting how they search for products and services, 61% wish they could turn off AI summaries.
Marketing Dive
The trust equation: how premium media communicates
September 15, 2025
Eighty-five percent of consumers say they are more likely to trust brands that advertise on premium media, also driving greater purchase intent and greater association, according to new research.
Warc
5 Ways to research key trends for social media ad campaigns
September 15, 2025
Ensuring that you’re aware of the latest trends in your niche is key to maximizing your potential, and there’s a range of tools that you can use to research and analyze relevant trends and topics, to ensure that you maintain awareness of what’s happening at any given time.
Social Media Today
How generative engines define and rank trustworthy content
September 15, 2025
From training data to citation frequency, learn how generative AI systems assess credibility and decide which sources to surface first.
Search Engine Land
AI and the future of search advertising spend
September 15, 2025
AI search platforms owners including Microsoft, Amazon, Google and Perplexity sell ads, but – for now – marketers are prioritising organic over paid. However, just as organic implementation preceded the growth of paid advertising in search, social media and mobile, AI search is likely to follow a similar trajectory.
Warc
Most CMOs: ‘We didn’t sign up for a tech job’
September 15, 2025
Is marketing actually a creative career, or is it just about tech now? Research released today has found that 92% of CMOs admit they’d have chosen a different career than marketing if they had known how tech-heavy the job would be.
Media Shotz
SABC Sport and Hollywoodbets unite to livestream Afcon 2025
September 15, 2025
This summer, the continent unites for Africa’s biggest football showdown -The TotalEnergies Africa Cup of Nations Morocco 2025 (Afcon).
Bizcommunity
Big questions about the future of the SABC
September 15, 2025
Khusela Diko, chair of the Portfolio Committee on Communications and Digital Technologies, says the South African Broadcasting Corporation (SABC) is on the brink of collapse. “As we stand here today, Sentech, which has SABC as its main client, is bleeding more than R70 million per month to subsidise SABC’s broadcast signal costs. This is unsustainable,” she said
MyBroadband
Her Collective: “When women get together with collective intention, magic happens”
September 15, 2025
Her Collective, a platform to inspire and elevate women in South Africa’s media and advertising sector, launched recently in Bryanston, when 31 trailblazing women media leaders and their matched 31 mentees met for a networking lunch.
Bizcommunity
Your mass market strategy may be wrong. Here’s why
September 15, 2025
Mathabatha Sexwale, product marketing at Brave Group, examines the majority that we too often refer to as the ‘mass market’.
Bizcommunity
From shot glass to status symbol?
September 15, 2025
BrandMapp 2024 reveals that premium tequila is no longer a niche indulgence - it’s part of the mainstream drinking culture in South Africa.
LinkedIn

GLOBAL NEWS

Your most Up-to-Date Snapshot of social media updates this week
We have numerous updates to dive into this week. Some standouts include Meta’s new tool to weed out certain terms for AI ad creation, LinkedIn’s expanding verification and YouTube’s new community metrics. Read on to see how these updates can inform your strategy.
Read More
Performance focus brings complex problems
Almost 60% of marketing spend is allocated to performance tactics, yet only 20% of companies believe they are “performance-led”, resulting in several challenges and contradictions within organisations, an international study has found.
Read More
Are Google’s AI Overviews eating your PPC revenue? Key things to know
AI Overviews don’t just disrupt paid search – they reveal new openings. Learn how to protect revenue and drive performance.
Read More
Microsoft’s Copilot outpaces ChatGPT in US mobile growth, data shows
OpenAI’s ChatGPT still dominates the market with 25.4 million mobile users, but its 17.9% growth over the same period trails Copilot’s 175% surge to 8.8 million. Google’s Gemini also saw traction, with mobile usage growing 68% to 14.3 million users, due in part to its being preloaded on Pixel phones.
Read More
Apple’s AI Answer engine to Enhance Siri with privacy-focused queries in 2026
Apple is developing an AI-powered "answer engine" called World Knowledge Answers to enhance Siri, Safari, and Spotlight with concise, privacy-focused responses to multimodal queries. Building on Apple Intelligence, it aims to compete with rivals like ChatGPT, with a potential launch in 2026.
Read More
Ad-funded SVOD reach in UK triples
Ad-funded streaming now reaches 30% of UK adults each week, up from 11% in 2024 and 10% in 2023. The growth has been driven by a combination of factors including price hikes for ad-free options and Amazon Prime Video’s decision to auto-enroll existing customers into its ad tier when it launched in January 2024.
Read More

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