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Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz

Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.

First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store

The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.

Heineken turns anti-social – media, that is

The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.

Google’s core business remains strong as macro questions swirl

Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.

WPP’s Q1 results dip, tariffs not expected to directly impact the network

WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.

GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’

Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.

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Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL MEDIA NEWS

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
May 5, 2025
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Media Post
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
May 5, 2025
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Warc
Heineken turns anti-social – media, that is
May 5, 2025
The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.
Media Post
Google’s core business remains strong as macro questions swirl
May 5, 2025
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Warc
WPP’s Q1 results dip, tariffs not expected to directly impact the network
May 5, 2025
WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.
Bizcommunity
GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
May 5, 2025
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Mi3
Media planners, take note: The Western Cape’s 2025 event calendar is a goldmine for OOH
May 5, 2025
Cape Town’s 2025 event lineup—from Comic Con and Ultra to the Loeries—is drawing massive crowds, making it the perfect time for brands to go local, go live, and go big with OOH. See complete event list in the article.
Bizcommunity
ChatGPT search has 41 million average monthly users in EU
May 5, 2025
While ChatGPT Search grew from 11.2 million to 41.3 million "recipients," it is still dwarfed by Google Search.
Search Engine Land
Seeing through the smoke and Mirrors: Transparency in the artificial intelligence age
May 5, 2025
Transparency is now key to credibility in advertising—but is it genuine accountability or just talk?
Ad Exchanger
Facebook owner launches Artificial Intelligence app
May 5, 2025
Meta’s new standalone app lets users access Meta AI directly, with a focus on voice conversations, says CEO Mark Zuckerberg.
MyBroadband
Big brands are officially worried about American shoppers
May 5, 2025
The companies that make our food and home essentials are officially sounding alarms about what lies ahead for the U.S. shopper.
NPR
Study finds advertisers prioritizing performance over brand safety
May 5, 2025
Asked why they cut spend, 41% cited poor performance, 41% brand safety concerns, and 38% media company reputation.
Media Post
Publicis acquires sports marketing agency Adopt
May 5, 2025
Founded in 2021, the agency has worked with brands like Netflix, Calvin Klein, and Lululemon, and stars like Dwyane Wade and Lewis Hamilton.
Media Post
Ogilvy wins all SA’s Warc Awards 2025 – Middle East and Africa
May 5, 2025
South Africa won four awards at the 2025 WARC Awards MEA—two gold, one silver, and one bronze—all credited to Ogilvy SA for work with KFC and AB InBev.
Bizcommunity
JRA and Primedia Outdoor partner to enhance traffic signal reliability during power outages
May 5, 2025
This project marks the beginning of a strategic partnership between the JRA and Primedia Outdoor. Both organisations are committed to finding solutions that make Johannesburg a better and more sustainable city.
Bizcommunity
IAS Media assurance masterclass series spotlights programmatic media
May 5, 2025
It revealed that a substantial portion of ad spend does not reach working media, with advertisers losing millions to wasteful placements and intermediaries.
Bizcommunity
OpenAI adds shopping features to ChatGPT Search
May 5, 2025
This works for categories on fashion, beauty, home goods, and electronics. Plus, improved citations, WhatsApp Search and trending and autocomplete were added.
Search Engine Land
Hot 102.7fm Crowned Number 1 Fastest-growing Media Company In South Africa
May 5, 2025
Hot 102.7FM has taken the number one spot as South Africa’s fastest-growing media company and secured a coveted place among the top five fastest-growing companies in the country.
My Press Portal

GLOBAL NEWS

Causal AI (Artificial Intelligence) supports ad targeting through divestiture, redesigning longtime data biz
Causal AI is reshaping ad targeting by moving beyond audience segments to reveal why ads drive conversions, offering more accountable and predictable results.
Read More
First Digital Markets Act sanctions target Meta personalised ads and Apple’s App Store
The EU has fined Meta €200m and Apple €500m for breaching the Digital Markets Act—marking the first use of the new rules amid rising tensions with U.S. tech giants.
Read More
Heineken turns anti-social – media, that is
The new campaign from Publicis' LePub unit promotes an anti-social media theme — "social off socials" — with a tagline reminding us that Heineken has been "social networking" live, and in person since 1873.
Read More
Google’s core business remains strong as macro questions swirl
Alphabet reported strong Q1 ad revenue and profit, driven by solid search performance and continued rapid growth in cloud computing, a key proxy for AI investment.
Read More
WPP’s Q1 results dip, tariffs not expected to directly impact the network
WPP's Q1 results met expectations amid macroeconomic challenges and new business timing. CEO Mark Read expects similar conditions in Q2, with improvement in the second half, noting tariffs will affect clients and the broader economy.
Read More
GroupM bets global privacy reforms ‘will make 95% of web untrackable in very near future’
Global shifts toward stricter digital privacy have led GroupM to overhaul its targeting approach—moving away from data ownership and consumer data stockpiles.
Read More

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