Your most up-to-date snapshot of social media updates this week – 10/11/2025

Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.

Mapped: The Global Cost of Living Index 2025

Key Takeaways: • Numbeo’s Global Cost of Living Index measures the price of goods, services, and rent relative to New York City (baseline of 100). • Traditional wealth hubs like Switzerland and Singapore are the most expensive, while South Asian nations like India, Pakistan, and Bangladesh are the cheapest.

Definition of ‘TV’ is expanding: Here’s what the numbers say

Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”

WPP study finds radio’s real power is ‘priming’ consumers before they shop

Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.

In industry first, DoubleVerify will validate non-human agent traffic

In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.

Google rolls out chatbot agents for marketers

The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.

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LOCAL MEDIA NEWS

Your most up-to-date snapshot of social media updates this week – 10/11/2025
November 17, 2025
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
PR Daily
Mapped: The Global Cost of Living Index 2025
November 17, 2025
Key Takeaways: • Numbeo’s Global Cost of Living Index measures the price of goods, services, and rent relative to New York City (baseline of 100). • Traditional wealth hubs like Switzerland and Singapore are the most expensive, while South Asian nations like India, Pakistan, and Bangladesh are the cheapest.
Visual Capitalist
Definition of ‘TV’ is expanding: Here’s what the numbers say
November 17, 2025
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”
Marketing Dive
WPP study finds radio’s real power is ‘priming’ consumers before they shop
November 17, 2025
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
Inside Radio
In industry first, DoubleVerify will validate non-human agent traffic
November 17, 2025
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.
Media Post
Google rolls out chatbot agents for marketers
November 17, 2025
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.
Ad Exchanger
What actually makes global media planning work: Speed, agility, understanding
November 17, 2025
The Future of Media London 2025. The former VP of Global Media from P&G, Gerry D’Angelo, told last week’s The Future of Media London audience that speed is the biggest challenge any global planner faces today.
The Media Leader
Addressable TV comes of age in the US: Optimism and collaboration define Go Addressable summit
November 17, 2025
Charlie Makin heads to New York and finds an addressable TV market that’s shifting from experimentation to scaled execution.
The Media Leader
ANA finds minuscule ‘risk’ in programmatic media buys
November 17, 2025
After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to advertisers buying programmatic web and mobile ad inventory, as well as the sentiment associated with it.
Media Post
AI is taking entry level ad jobs—except for those fluent in the tech
November 17, 2025
AI is reshaping ad agencies, reducing the need for entry-level hires, according to Sunup: 91% of US senior leaders expect AI to cut headcount, and 57% have slowed or paused junior hiring. Sunup cofounder Brendan Shea discussed the impact on agency models, opportunities, and future trends with EMARKETER.
Marketing Brew
Ad-tech companies are looking to standardize agentic AI media buying
November 17, 2025
PubMatic, Scope3 and others have launched the Ad Context Protocol (AdCP), an open standard that lets AI agents communicate with ad platforms. Similar to OpenRTB, it enables buy- and sell-side agents to transact without real-time auctions and bridges today’s DSPs, SSPs and ad servers with future AI-driven capabilities.
Marketing Brew
Marketer’s Toolkit 2026: A guide to sustained uncertainty
November 17, 2025
The Marketer’s Toolkit 2026 is a map for making sense of a world that’s rapidly and constantly changing through five macro trends to prepare you for next year and make critical decisions right now – here’s what you need to know.
Warc
Sadoun to Omnicom: Start reporting net growth
November 17, 2025
Publicis CEO Arthur Sadoun criticized Omnicom for reporting organic revenue growth on a gross, rather than net, basis. Speaking at the Morgan Stanley European Tech, Media and Telecom conference, he said comparisons must stop after Omnicom’s Interpublic acquisition and hinted Publicis could switch to gross reporting if Omnicom doesn’t adopt net figures.
Media Post
The strategy behind Publicis Groupe’s landmark year — with Niel Bornman
November 17, 2025
At The Media Leader’s Future of Media event in London, host Jack Benjamin spoke with Niel Bornman, CEO of Publicis Media Connected UK. Publicis, the fastest-growing global media group, has restructured for post-pandemic growth, with Bornman discussing how its data-driven model is shaping advertiser focus on performance media.
The Media Leader
IPG cuts 800 employees, APAC revenue dips
November 17, 2025
Interpublic Group cut 800 jobs in Q3, bringing total layoffs this year to about 3,200, and vacated 135,000 square feet of office space as part of ongoing cost-optimisation efforts.
Marketing Interactive
Cracking the R900-billion township market
November 17, 2025
SA’s township economy represents a R900-billion market that continues to challenge assumptions about consumer behaviour and brand loyalty. The 2025 Township Customer Experience (CX) Report, produced by Rogerwilco in partnership with Field & Insights Africa and MoyaApp, reveals an evolving township ecosystem where economic pressure is reshaping how people make choices and what truly drives their allegiance to brands.
The Media Online
5 key trends from the AdForum Worldwide Summit 2025
November 17, 2025
In October, South Africa's Independent Agency Search & Selection Company (IAS) joined 34 global consultancies in London for the AdForum Worldwide Summit 2025.
Bizcommunity
South Africa’s freelance market is growing — Here’s what’s changing and how to seize it
November 17, 2025
South Africa's freelancing scene is evolving — and fast. Venelize de Lange from media update explores current trends, in-demand skills and emerging opportunities for freelancers who want to stay competitive in 2026.
Media Update

GLOBAL NEWS

Your most up-to-date snapshot of social media updates this week – 10/11/2025
Welcome back, social friends! This week brings several updates to social ad campaigns, privacy options and managing time spent on social platforms. Let’s dig a bit deeper to see how these new social tools can help improve your strategy.
Read More
Mapped: The Global Cost of Living Index 2025
Key Takeaways: • Numbeo’s Global Cost of Living Index measures the price of goods, services, and rent relative to New York City (baseline of 100). • Traditional wealth hubs like Switzerland and Singapore are the most expensive, while South Asian nations like India, Pakistan, and Bangladesh are the cheapest.
Read More
Definition of ‘TV’ is expanding: Here’s what the numbers say
Almost half of consumers consider viewing social media videos and streaming services as “watching TV.”
Read More
WPP study finds radio’s real power is ‘priming’ consumers before they shop
Radio’s influence on consumer decisions depends more on integration with other channels than on reach, according to a WPP Media and Oxford Saïd Business School study. It found 84% of purchases come from pre-existing brand bias, leaving just 16% open to lower-funnel advertising.
Read More
In industry first, DoubleVerify will validate non-human agent traffic
In what appears to be an industry-first shift that will enable advertisers to verify ads served to validated AI agents, ad-fraud filtering service DoubleVerify this morning unveiled the rollout of a new "DV AI Verification" service.
Read More
Google rolls out chatbot agents for marketers
The long-awaited Googlebots are here. On Wednesday, Google announced the full rollout of its agentic AI tools, Ads Advisor and Analytics Advisor. Debuted at Google Marketing Live in May, the bots are now available for all English-language accounts, Google VP Dan Taylor said.
Read More

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