Threads adds new personalization and community features as it reaches 500M monthly users

Nearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users, the company announced Tuesday. The Meta-owned social platform also announced a series of new features launching today, including a “Your Algo” tool that lets users control what they see in their feed.

Advertisers push for independent TV measurement as streaming data gaps persist

A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.

Interactive CTV ad engagement drops in Q1

Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine

AI search adoption rises as consumer trust declines: Study

Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy

Why data accuracy matters more than data scale amid the rise of AI

In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson

DoubleVerify introduces AI engine to enhance agentic advertising

As DoubleVerify continues to invest in AI to reshape the future of digital advertising, DV Neura enables access to customer insights and performance data through open agentic protocols and specialised agents.

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LOCAL MEDIA NEWS

Threads adds new personalization and community features as it reaches 500M monthly users
June 22, 2026
Nearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users, the company announced Tuesday. The Meta-owned social platform also announced a series of new features launching today, including a “Your Algo” tool that lets users control what they see in their feed.
Tech Crunch
Advertisers push for independent TV measurement as streaming data gaps persist
June 22, 2026
A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.
The Measure
Interactive CTV ad engagement drops in Q1
June 22, 2026
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine
eMarketer
AI search adoption rises as consumer trust declines: Study
June 22, 2026
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy
Search Engine Land
Why data accuracy matters more than data scale amid the rise of AI
June 22, 2026
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson
Marketing Dive
DoubleVerify introduces AI engine to enhance agentic advertising
June 22, 2026
As DoubleVerify continues to invest in AI to reshape the future of digital advertising, DV Neura enables access to customer insights and performance data through open agentic protocols and specialised agents.
Media Shotz
Pause ads generate nearly twice the attention of traditional spots: New WunderKIND research
June 22, 2026
We’re moving into the next phase of CTV advertising, where user-first formats are undoubtedly more effective,’ said WunderKIND’s Adam Gendelman.
The Measure
Social media is the leading source of news, per Reuters
June 22, 2026
The 2026 Digital News Report found that people rely on social media for news more than TV or news websites, with TikTok and Instagram influence increasing.
Social Media Today
Unlocking fandom: How streamers stand out in a crowded space
June 22, 2026
Media marketers are increasingly relying on social media, creators, live events and emerging formats such as microdramas to break through a crowded streaming landscape, executives said at a recent industry event.
Media Play News
UK government draws a line in the sand with social media ban
June 22, 2026
On 15 June, the UK government announced that it will ban social media platforms from offering services to under-16s. The government plans to use the same model for a social media ban as Australia.
Bizcommunity
New data challenges assumptions about weekly ad loads
June 22, 2026
Partnering with the Radio Advertising Bureau, Cumulus determined there are four approaches to reaching a radio station’s audience, ad schedules that vary based on format and a campaign’s goals. Those four are: a minimum/very light schedule, a maintenance/light schedule reaching, a high impact/medium schedule and the launch/heavy schedule.
Inside Radio
GAM launches a Chatbot for troubleshooting Ad Campaigns
June 22, 2026
Google Ad Manager (GAM) wants to make it easier for publisher ad ops teams to troubleshoot campaigns. And – you’ll never believe it – the solution is an AI chatbot. At launch, Ask Ad Manger focuses on three problem areas for ad ops.
AdExchanger
ANA and 4As offer guidelines to make agency pitches more bearable
June 22, 2026
The agency pitch process is broken and expensive, yet it persists despite some calls to eliminate the practice entirely. Recognizing that reality, the Association of National Advertisers and the American Association of Advertising Agencies have issued a set of “Positive Pitch Principles” for both marketers and agencies to follow.
Marketing Dive
Templatisation and automation: Is planning losing its edge?
June 22, 2026
Are we, in our quest for standardised processes and automated solutions, sacrificing the very strategic, bespoke thinking that defines truly impactful media planning? asks Caroline Manning.
The Media Leader
Dentsu brings back 360i brand as social-first solution primed for AI
June 22, 2026
The digital marketing services provider, which was folded into Dentsu’s creative banner in 2022, has an updated logo and will work on a fixed-fee pricing model.
Marketing Dive
WPP Media unveils prototype for new ‘Buyer Agent’ standard
June 22, 2026
The holdco says it was developed in partnership with industry standards bodies and big media suppliers and has already begun testing with Comcast, Disney, Fox, NBCU, Netflix and Paramount
MediaPost
WPP Media boosts ad revenue forecast, sees 8.9% growth
June 22, 2026
Things are looking up for the advertising business. Despite an economic environment buffeted by political instability and fighting in the Middle East, WPP Media has raised its global forecast for advertising revenue. WPP Media now sees global advertising revenue growing 8.9% in 2026 (excluding U.S. political spending), up from the 7.1% growth forecast it made in December.
The Measure
Is it time for CMOs to demand outcomes, not activity, from their agencies?
June 22, 2026
Boards, CMOs and FDs are no longer asking who can run their campaigns, but rather who will share risk on producing the results that matter. Incubeta’s journey from a performance agency to what we are calling an ‘AI outcomes agency’ is in response to where the market is pointing, where the technology is leading, and to what clients in South Africa are asking for. Even if they don’t yet use this language.
Bizcommunity

GLOBAL NEWS

Threads adds new personalization and community features as it reaches 500M monthly users
Nearly three years after launching as a competitor to Twitter (now X), Threads has reached 500 million monthly active users, the company announced Tuesday. The Meta-owned social platform also announced a series of new features launching today, including a “Your Algo” tool that lets users control what they see in their feed.
Read More
Advertisers push for independent TV measurement as streaming data gaps persist
A new iSpot survey found 68.5% of marketers consider third-party measurement critical as streaming platforms fall short on attribution, programming data, and linear-streaming overlap reporting.
Read More
Interactive CTV ad engagement drops in Q1
Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine
Read More
AI search adoption rises as consumer trust declines: Study
Survey data from 1,008 consumers and 150 marketers reveals how AI is reshaping search visibility, brand trust, GEO, and content strategy
Read More
Why data accuracy matters more than data scale amid the rise of AI
In an automated world, bad data not only misleads marketing teams but also accelerates mistakes, writes Epsilon’s Gillian MacPherson
Read More
DoubleVerify introduces AI engine to enhance agentic advertising
As DoubleVerify continues to invest in AI to reshape the future of digital advertising, DV Neura enables access to customer insights and performance data through open agentic protocols and specialised agents.
Read More

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