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QMS and Garnier shine with Australia’s first programmatic 3DOOH activation

QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.

Artificial intelligence agents in SEO: What you need to know

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Barb launches overnight commercial reporting in beta

Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.

Time spent with media reaches ‘saturation,’ declines first time since great recession

Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.

Artificial intelligence overviews contributing to significant drops in web traffic

Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.

Social media’s dangers confronted at TED 2025

Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.

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Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL MEDIA NEWS

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation
April 17, 2025
QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.
QMS Media
Artificial intelligence agents in SEO: What you need to know
April 17, 2025
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Search Engine Land
Barb launches overnight commercial reporting in beta
April 17, 2025
Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.
Media Leader
Time spent with media reaches ‘saturation,’ declines first time since great recession
April 17, 2025
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
Media Post
Artificial intelligence overviews contributing to significant drops in web traffic
April 17, 2025
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Warc
Social media’s dangers confronted at TED 2025
April 17, 2025
Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.
Media Post
Reddit adds partner collaboration within its ads manager platform
April 17, 2025
Reddit now lets advertisers grant third-party access via Business Manager to collaborate on or manage their ads.
Social Media Today
OpenAP unveils standardized ‘converged’ streaming identity solution
April 17, 2025
Eight years ago, major broadcasters launched OpenAP to shift from survey-based TV measurement to big data. Today, OpenAP is unveiling a new “converged” solution to standardize identity data across the streaming video market.
Media Post
Adlook & Lumen research partner to redefine attention-driven advertising
April 17, 2025
Adlook has partnered with Lumen Research to enhance how brands capture and sustain consumer attention using artificial intelligence powered ad solutions.
TV News Check
What people think of artificial intelligence: Stanford Index report 2025
April 17, 2025
Generative artificial intelligence is now part of daily work and business, bringing both promise and skepticism—tracked by Stanford’s AI Index since 2022.
Warc
Meta sued for allegedly overcharging advertisers by $4B
April 17, 2025
A South Carolina gym is suing Meta, claiming Facebook overcharged advertisers by $4 billion from 2013 over a four-year period.
Media Post
I Tried the best artificial intelligence lead generation tools: Find out which ones are right for you
April 17, 2025
Let’s see some of their most prominent features and check which of these would be the best for your business.
Design Rush
News faces a UGC tipping point as advertisers look elsewhere
April 17, 2025
Advertising faces a breaking news dilemma: bigger audiences aren’t translating into revenue. By 2026, more ad spend is expected to go to UGC than to news publishers or broadcasters.
Warc
Omnicom grows in Q1, alters full-year outlook
April 17, 2025
Omnicom reported a 1.6% gain in total revenue for the first quarter to $3.69 billion, with organic growth of 3.4%. The U.S., the company’s largest region was up 4.6%.
Media Post
Publicis starts year with strong Q1
April 17, 2025
Publicis Groupe started the year strong with Q1 net revenue up 9.4% to €3.54B ($4.01B) and 4.9% organic growth.
Media Post
‘Minecraft’ becomes year’s highest-grossing theatrical to date
April 17, 2025
In just 10 days, Warner Bros.' "A Minecraft Movie" has become the highest-grossing film of the year, earning $550 million globally ($281 mill. in domestic revenue), according to IMDb Box Office Mojo.
Media Post
South African retail trade sales show 3.9% growth
April 17, 2025
South African retail sales rose 3.9% year on year in February, according to data published by Stats SA.
Bizcommunity
Ogilvy SA top African agency in the Warc Effectiveness Awards 2025 shortlist
April 17, 2025
Ogilvy South Africa is the top African agency named in the The Warc Awards for Effectiveness 2025 shortlist with four of the six African campaigns.
Bizcommunity

GLOBAL NEWS

QMS and Garnier shine with Australia’s first programmatic 3DOOH activation
QMS, Wavemaker, and Made This launched Australia’s first programmatic high-impact 3DOOH campaign for Garnier, pushing Out of Home boundaries.
Read More
Artificial intelligence agents in SEO: What you need to know
Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.
Read More
Barb launches overnight commercial reporting in beta
Barb has started beta reporting of overnight commercial spot ratings, with interim programme ratings updated after eight days using broadcaster logs.
Read More
Time spent with media reaches ‘saturation,’ declines first time since great recession
Consumer time spent with media is rising, but time spent with ad-supported media is shrinking, according to PQ Media’s 2025 Global Consumer Media Usage Forecast.
Read More
Artificial intelligence overviews contributing to significant drops in web traffic
Web traffic to independent publishers is plummeting due to changes in search algorithms, primarily driven by Google artificial intelligencs overviews. This suggests that marketers may need to rethink how they target the online audiences.
Read More
Social media’s dangers confronted at TED 2025
Last week’s TED conference in Vancouver sounded a clear alarm: our digital ecosystem is broken—and it’s putting democracy, truth, and human autonomy at risk.
Read More

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