Search
Close this search box.

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

Social Media Forecast: Users will grow 1.7%

Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.

ABOUT MEDIA LOOP

Keeping you informed in the South African media and marketing landscape.

OUR STORY
Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL MEDIA NEWS

In post-peak TV era, streamers see the future as personalized
June 30, 2025
Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence
Media Post
P&G champions ‘consistent, persistent’ advertising
June 30, 2025
“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”
Warc
The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play
June 30, 2025
A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.
US Chamber
2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters
June 30, 2025
Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here
Media Post
Ritson: How to make your creative drive profit
June 30, 2025
Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.
Warc
Social Media Forecast: Users will grow 1.7%
June 30, 2025
Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.
Inside Radio
AI search clicks aren’t always better traffic: Study
June 30, 2025
AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.
Search Engine Land
Cannes Lions: How agencies are positioning themselves in the AI race
June 30, 2025
The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.
Strategy Eye
Burnable billboard uses UV data to drive sun safety
June 30, 2025
The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.
OOH Today
Brand decides over 80% of purchases
June 30, 2025
Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.
Warc
The State Of AI In Marketing: 6 Key findings from marketing leaders
June 30, 2025
In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments
Search Engine Journal
12 Countries have approved The Omni-IPG Deal; 6 More to go
June 30, 2025
While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.
Media Post
Netflix unveils first-ever Netflix House in Philadelphia and Dallas
June 30, 2025
These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.
Hype Beast
Young/old TV consumers’ divergence: AVOD Vs. FAST
June 30, 2025
Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.
Media Post
Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix
June 30, 2025
Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.
Warc
Which AI platform recommends ecommerce brands more often to shoppers?
June 30, 2025
Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.
Media Post
The next generation of spirit drinkers
June 30, 2025
Across South Africa, a new wave of curious, culturally tuned-in consumers is transforming what whisky drinking looks like — and more importantly, what it feels like.
Bizcommunity
Radio is still the big winner in today’s data-led media game
June 30, 2025
Kagiso Media Radio’s ‘A Million & Change’ campaign shows that radio drives reach, real-time engagement, action, and strong insights, says CEO Nick Grubb.
Media Update

GLOBAL NEWS

In post-peak TV era, streamers see the future as personalized
Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence
Read More
P&G champions ‘consistent, persistent’ advertising
“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”
Read More
The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play
A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.
Read More
2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters
Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here
Read More
Ritson: How to make your creative drive profit
Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.
Read More
Social Media Forecast: Users will grow 1.7%
Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.
Read More

FIND WHAT YOU'RE LOOKING FOR

Media Loop is committed to bringing you what you need, when you need it. Use our search function to find exactly what you’re looking for.

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
MediaLoop is a curated media industry news and information platform that keeps media professionals informed, engaged and empowered.

Subscribe to Newsletter
Contact Us

Our Media Agency Partners

carat-logo
essence-logo
group-m-logo
initiative-logo
iprospect-logo
juno-logo
kintaro-logo
lucid-logo
mediology-logo
metamedia-logo
mindshare-logo
omd-logo
phd-logo
publicis-logo
reprise-logo
saatchi-connect-logo
starcom-logo
tms-logo
um-logo
wavemaker-logo
yonder-logo
zenith-logo
carat-logo
essence-logo
group-m-logo
initiative-logo
iprospect-logo
juno-logo
kintaro-logo
lucid-logo
mediology-logo
metamedia-logo
mindshare-logo
omd-logo
phd-logo
publicis-logo
reprise-logo
saatchi-connect-logo
starcom-logo
tms-logo
um-logo
wavemaker-logo
yonder-logo
zenith-logo

©2025 MediaLoop. All rights reserved.

Privacy Policy

Terms of Service

Scroll to Top