Andrew Tindall digs into data across 1,478 brands and argues ad awareness deserves a place back in effectiveness planning, alongside attention, emotion and business outcomes. Ad awareness became quite a dirty word in effectiveness. The industry focused too much on it, and we correctly steered toward more System 1 thinking, subconscious engagement and attention, alongside metrics that felt closer to an outcome. But we overcorrected.

Google Ads introduces channel prioritization and budget allocation controls, giving advertisers more flexibility over spending across Search, Performance Max, and other campaigns. Advertisers will be able to designate channels as high or low priority, with the option to cap spending on lower-priority inventory rather than excluding those channels entirely.

Google Ads is introducing commerce audience sharing, allowing retailers and marketplaces to share first-party audience segments with brands and sellers running eligible retail media campaigns.

Based on an event hosted by OpenAI and AppsFlyer on Oct. 7, Salmon reported that the number of advertisers now buying ads on ChatGPT is greater than 60,000. That's up from more than 20,000 a little more than a month ago. More importantly, ChatGPT’s advertiser growth mirrors Facebook’s: self-service platforms let SMBs and direct-to-consumer brands advertise alongside the biggest players.

INSTAGRAM - The app that started as a photographic showcase may soon become video first. THREADS - Introducing Gems, a digital badge designed to recognize perspective, discussion and originality. X - Revealed a new AI ad tool called X Lift, and it reads your website and generates ad campaigns based on what it finds. PINTEREST - Is offering a new collaboration method for brands and influencers. REDDIT – Expanding beyond B2C marketing and into B2B, it’s also expanding its connection with CRM tools as well as new optimization options.

Netflix has shed about 1,000 employees, about 6% of its workforce, in its largest layoff yet, primarily affecting the product, technology, legal and human resources teams as part of organizational changes intended to prioritize key areas and maintain discipline in resource allocation.