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Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

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MediaLoop launch searchable content website

The industry news cycle is relentless, so we created a searchable website for media professionals to stay in touch with industry news. MediaLoop’s curated industry content is now available in one place where you can browse and search previous articles and newsletters.

Google launches ‘AI Max for search’ beta

Google has unveiled Artificial Intelligence tools for search ads that use existing keywords, creatives, and URLs to deliver more relevant results with one-click setup.

Frequency fatigue: The action figure lesson

Attention isn’t something you capture once and get to keep, it’s something you earn again and again through timing, restraint, and relevance.

Nielsen announces new report breaking out ad-supported TV insights

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad-Supported Gauge

Nielsen modernization efforts lift radio impressions, GRPs

Radio ads in Portable People Meter (PPM) markets saw a 15% rise in adult 25–54 impressions in Q1 2025, according to Nielsen.

US movie tariffs could cripple South African industry

Trump’s proposed Hollywood tariff may not raise local entertainment costs but could impact South Africa’s film industry workers.

TikTok updates offer brands cultural relevance

TikTok will use generative Artificial Intelligence to place ads next to the top 4% of user content by category and event, including custom brand-aligned content.

Apple’s AI search plans wipes $125 billion from Google

Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.

SABC2 and SABC3 to remain loss-making as SA’s public broadcaster wants to position SABC+ as ‘flagship platform’

Meanwhile two of its three main TV channels - SABC2 and SABC3 - will continue to run at a loss, with SABC1 that has to carry the weight of "subsidising" the two loss making channels.

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