Social media updates and new features to know this week

YouTube - Trying out more episodic short-form content. LinkedIn -

Court approves Paramount-WBD merger

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“If you think that this is an overly pessimistic view,

Your 2027 guide to SEO reporting and tracking

Go beyond rankings and clicks with data connecting SEO performance

Study: Brand recall higher with radio host-read ads

Radio host-read ads boost brand memory lift by 23% compared

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Media companies face growing competition from creators on platforms like

Industry Nuggets

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  • Latest in Global

Social media updates and new features to know this week

YouTube - Trying out more episodic short-form content. LinkedIn -
  • Latest in Global

Social media updates and new features to know this week

YouTube - Trying out more episodic short-form content. LinkedIn -
  • Latest in Global

Social media updates and new features to know this week

YouTube - Trying out more episodic short-form content. LinkedIn -
  • Latest in Global

Social media updates and new features to know this week

YouTube - Trying out more episodic short-form content. LinkedIn -

Latest News

Nothing is on fire at Google

  • Global
Google has the data, chips and distribution to win AI. So did Microsoft. Why Google's incentives may keep it protecting Search instead of disrupting it.
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The case for and against retail media networks as brand-building channels

  • Global
The original pitch of retail media networks was to find shoppers while they’re shopping and make the sale. Now that RMNs have accomplished that, they’re trying to convince advertisers that they can build their brands on their respective channel.
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The CFO problem in marketing: Why attribution is no longer enough

  • Global
As media becomes more fragmented, traditional attribution leaves CMOs with an incomplete view of impact, and AI risks scaling decisions based on those flawed inputs. If marketing leaders are going to win over their CFO and deliver ROI, they need a new approach, one built on causal measurement rather than belief.
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6 Takeaways from Coalition for Innovative Media Measurement (CIMM)

  • Global
At CIMM, six crucial shifts emerged: AI agents now execute ad deals, measurement fuels real-time attribution, identity quality threatens the entire ecosystem, creative versioning explodes into thousands of variants, human research gains importance, and collaboration becomes non-negotiable.
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Media is no longer just about content, it’s about participation

  • Global
That shift is moving the industry beyond what I think of as the "Content Economy" and into the "Participation Economy," where value is created not only by what media companies produce, but by what audiences choose to do with it. They share, create, discuss, recommend, remix, attend, purchase, and build communities around the stories and creators they love.
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Brands move away from paying agencies for time as output models gain ground

  • Global
The shift is expected to continue. Performance-based fees have the strongest projected growth, with 58% of respondents expecting to increase their use, followed by value-based models at 43% and fixed-fee or output-based approaches at 36%.
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‘We need to shut the shop of undercutting’: Holdco chiefs confront business model reset, task-based AI, change management and talent shifts

  • Global
For the first half of 2026, Publicis Media was tops in new business with billings of $3.24 billion, according to agency research firm COMvergence. That’s a global net figure that factors in wins, losses and retentions. Group level wins included Adidas (Greater China), HP, Microsoft and Prada. Omnicom Media ranked a close second with $3.15 billion with wins including Delta, IBM and Subway.
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Winners announced for the 2026 WesBank New Generation Awards

  • Local
Stephen Paxton, founder of the awards, remarked: “We raised the benchmarks significantly this year, and our industry delivered beyond expectation. The sheer volume, quality, and creative bravery of the work submitted surpassed our highest expectations, with many Silver and Bronze winners reaching the gold benchmark of 82% and above.”
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CMOs on shorter clock than the CEO as role is increasingly complex and tenuous

  • Local
A study of more than 13,000 current US CMOs found that CMOs have shorter tenures than CEOs, and that company ownership plays a role here. A historical start-cohort analysis shows how median tenure has changed over time, falling from 4.0 years for CMOs who started in 2010 to 2.6 years for the 2022 start cohort.
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