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A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Using its proprietary app and 15,000 field agents, Tributree has

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest in Global

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants'

Latest in Global

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants'

Latest in Global

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants'

Latest in Global

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants'

Latest News

How The Omnicom-IPG Deal May Impact Your Media Plan

By chantadmin
April 14, 2025
Global

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone.

Local is our superpower

By chantadmin
April 14, 2025
Local

Our superpower lies in our deep understanding and unwavering commitment to the people, places, and pulse of our vibrant region.

Nielsen Dominating Upfront Currency, Once Again

By chantadmin
April 14, 2025
Global

After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.

WPP inches away from legacy ID solutions with InfoSum acquisition

By chantadmin
April 14, 2025
Global

The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.

Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

By chantadmin
April 14, 2025
Global

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.

21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium

By chantadmin
April 14, 2025
Global

A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)

VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April

By chantadmin
April 14, 2025
Local

Goeiemôre, Good Morning is an interesting and fresh take on a South African breakfast show – especially because both Afrikaans and English viewers will be able to join us in the mornings".

How to capture the full value of advertising performance

By chantadmin
April 14, 2025
Global

Stronger brands yield stronger performance - yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.

The smartphone detox: why young people are choosing dumb phones

By chantadmin
April 14, 2025
Global

Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?

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Google launches automatic marketing content extraction

People losing trust in social media as disinformation spreads

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How To Stop Diminishing Returns In Performance Media

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Industry Nuggets

Google launches automatic marketing content extraction

Google launches automatic marketing content extraction

Google launches automatic marketing content extraction

Google launches automatic marketing content extraction

Latest News

How The Omnicom-IPG Deal May Impact Your Media Plan

Local is our superpower

Nielsen Dominating Upfront Currency, Once Again

WPP inches away from legacy ID solutions with InfoSum acquisition

Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium

VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April

How to capture the full value of advertising performance

The smartphone detox: why young people are choosing dumb phones

Stay In Touch

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