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In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the

Social Media Forecast: Users will grow 1.7%

Total users of social networks in the U.S. will continue

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

Latest in Global

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments

Latest in Global

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments

Latest in Global

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments

Latest in Global

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments

Latest News

AI search clicks aren’t always better traffic: Study

By chloeml
June 30, 2025
Global

AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.

Cannes Lions: How agencies are positioning themselves in the AI race

By chloeml
June 30, 2025
Global

The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.

Burnable billboard uses UV data to drive sun safety

By chloeml
June 30, 2025
Global

The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.

Brand decides over 80% of purchases

By chloeml
June 30, 2025
Global

Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

The State Of AI In Marketing: 6 Key findings from marketing leaders

By chloeml
June 30, 2025
Global

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments

12 Countries have approved The Omni-IPG Deal; 6 More to go

By chloeml
June 30, 2025
Global

While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.

Netflix unveils first-ever Netflix House in Philadelphia and Dallas

By chloeml
June 30, 2025
Global

These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.

Young/old TV consumers’ divergence: AVOD Vs. FAST

By chloeml
June 30, 2025
Global

Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.

Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix

By chloeml
June 30, 2025
Global

Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.

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In post-peak TV era, streamers see the future as personalized

P&G champions ‘consistent, persistent’ advertising

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Ritson: How to make your creative drive profit

Social Media Forecast: Users will grow 1.7%

Industry Nuggets

In post-peak TV era, streamers see the future as personalized

In post-peak TV era, streamers see the future as personalized

In post-peak TV era, streamers see the future as personalized

In post-peak TV era, streamers see the future as personalized

Latest News

AI search clicks aren’t always better traffic: Study

Cannes Lions: How agencies are positioning themselves in the AI race

Burnable billboard uses UV data to drive sun safety

Brand decides over 80% of purchases

The State Of AI In Marketing: 6 Key findings from marketing leaders

12 Countries have approved The Omni-IPG Deal; 6 More to go

Netflix unveils first-ever Netflix House in Philadelphia and Dallas

Young/old TV consumers’ divergence: AVOD Vs. FAST

Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix

Stay In Touch

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