Will ChatGPT develop its own media-buying price model

OpenAI’s ChatGPT began serving ads to non-logged in users, expanding

Can a brand help you make friends? Heineken sure thinks so

“What we want to do is use technology in a

MMA South Africa Next! Conference 2026: Driving growth in modern marketing

The Marketing + Media Alliance (MMA) South Africa’s Next! Conference

Canal+ signs multi-year renewal with South African Rugby Union

France's Canal+ has signed a new multi-year renewal deal with

Meta is preparing to launch Artificial Intelligence agents to undertake tasks for users

Meta is reportedly working on two new agentic artificial intelligence

Propaganda machine to public good: a brief history of 50 years of TV in South Africa

South African TV evolved from apartheid propaganda into a platform

Industry Nuggets

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

About Us
Contact Us
  • Latest in Global

Will ChatGPT develop its own media-buying price model

OpenAI’s ChatGPT began serving ads to non-logged in users, expanding
  • Latest in Global

Will ChatGPT develop its own media-buying price model

OpenAI’s ChatGPT began serving ads to non-logged in users, expanding
  • Latest in Global

Will ChatGPT develop its own media-buying price model

OpenAI’s ChatGPT began serving ads to non-logged in users, expanding
  • Latest in Global

Will ChatGPT develop its own media-buying price model

OpenAI’s ChatGPT began serving ads to non-logged in users, expanding

Latest News

Netflix joins the attention war with new ‘Clips’ feature

  • Global
Netflix is stepping deeper into mobile-first behaviour with the launch of Clips, a new vertical video feed designed to make content discovery faster, more intuitive and more aligned with how users already consume media on their phones.
Read More

Shoppers more than twice as likely to trust advertising that is personalised, finds dunnhumby report

  • Global
The key findings show that seven in 10 shoppers are likely to trust personalised ads, compared to generic advertising, which is trusted by just a quarter. It also finds that 91% are comfortable sharing transactional data if it leads to more relevant advertising.
Read More

Measurement in retail media: Why getting it right matters more than ever

  • Global
Retail media struggles with fragmented, self-reported measurement that is difficult to compare across platforms. It needs to change, as advertiser expectations are more sophisticated, says IAB Europe’s Marie-Clare Puffett.
Read More

Heineken’s new global agency model rolls out for 2030

  • Local
Heineken has appointed a new roster of Creative, Production, and Media partners to accelerate the next phase of growth for its Global and Power Brands portfolio.
Read More

Warc warns CMOs: 3 shifts will redefine measurement in 2026

  • Global
Warc has released The Future of Measurement 2026 report, exploring the latest emerging trends in media and creative measurement. It focuses on three key areas: the shift to outcomes measurement; how AI is moving measurement upstream; and the rise of creative intelligence.
Read More

Maps provides 5-year record of consumer behaviour

  • Local
For the first time, marketers, advertisers and media agencies can trend five full calendar years of South African consumer behaviour, media consumption and spending patterns from a single, nationally representative dataset.
Read More

These marketing concepts have become meaningless—and they’re sabotaging your strategy

  • Global
Terms like insight, disruption, and engagement are misunderstood, misleading, and misdirect your media spend.
Read More

Media24 named Best in Africa at INMA Awards

  • Local
Media24 has won the International News Media Association (INMA) Global Media Awards’ Best in Africa for Saturday Night Fitness. The Awards’ aim is to surface innovation and best practices in news brands, optimise the use of media features, subscriptions, products, advertising and commerce, and newsroom transformation.
Read More

Why the experience economy boom makes event sponsorship a smart investment

  • Local
The experience economy sends a clear signal about where brand investment can still create differentiated impact. In an age where AI can generate endless digital content in seconds, a counterintuitive trend is reshaping marketing: people are craving real, tangible, in-person experiences more than ever before.
Read More

Stay In Touch

Subscribe

Level up your media & marketing knowledge! Subscribe to Media Loop’s newsletter for daily updates, exclusive insights, and industry trends delivered straight to your inbox.
Scroll to Top