Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.

Google is hiding a growing share of search data from advertisers, with up to 73% of keyword volume obscured in some cases, limiting visibility into ad spend and performance.

The company's revised full-year organic revenue decline is now expected to be between 3% and 5%. The second quarter decline alone is between 5.5% and 6%

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement.

Companies measuring trust as a board-level KPI are over three times more likely to report strong profits—yet only 22% do so—while 60% of consumers trust ads more when placed in or aligned with reputable media, particularly business news.