Newsletter from the 15 January 2026

  • Global
How marketing will shift to reward-led marketing in 2026
The shift is underway in consumer behavior, brand strategies, and data rebuilding. After nearly two decades in reward-led marketing, I see 2026 as the year rewards move from accessory to operating system.
BW Marketing World
  • Global
Netflix reportedly considering all-cash WBD Offer
Just 24 hours after the news that Paramount was filing a lawsuit against Warner Bros. Discovery, Netflix – the competing bidder for WBD – is considering revamping its deal to an all-cash offer, according to reports.
MediaPost
  • Local
SABC 2 Introduces a New Era
This New Era signals a deliberate shift to relevant, emotionally resonant programming rooted in South African lived experiences. Confident in its audience and purpose, SABC 2 now unveils the first wave ahead of its full rollout on Monday, 9 February.
Media Update
  • Global
Beyond the hype: Teaching the machines about TV
If we don’t fix AI bias, autonomous agents will systematically defund premium media in favour of performance marketing. Jon Block explains how.
The Media Leader
  • Global
Your most up-to-date snapshot of social media updates this week – 12/01/2026
Hello, social people! This week brings some new tools and features for advertisers looking to make their campaigns easier to build and more user-friendly Let’s take a look and see where these updates can be most beneficial to your social game plan.
PR Daily
  • Global
A trip to the cinema: How theatres plan to entice moviegoers and advertisers in 2026
Eventizing releases, social blitzes, and better data could shape attendance and advertising trends in the new year.
Marketing Brew
  • Local
The consumer is not a moron
The recently published WARC Marketer’s Toolkit 2026 identifies the gap between brand and customer experience as a key trend impacting marketing effectiveness.
The Media Online
  • Global
Over 60% of marketers set to supercharge creator investments in 2026
A net 61% of marketers plan to increase their investment in content creators in 2026, underlining a shift towards measurable ROI and long-term brand-building strategies, according to Kantar’s "Marketing trends 2026" report.
Marketing Interactive
  • Local
The SABC TV licence escape clause
South African households can legally stop paying SABC TV licence fees by having a technician remove their TV’s tuner, making it unable to receive broadcast signals. Such “denatured” TVs are exempt from licensing, provided owners submit proof of removal and pay a R300 inspection fee, although the SABC says it currently has no active inspectors.
MyBroadband
  • Global
Strength over size: How Omnicom is pitching the holding company post-IPG acquisition
Execs for the “largest media organization in the world” emphasized in Las Vegas that the company had more to offer than sheer scale
Marketing Brew
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