Newsletter from the 16 October 2025

  • Global
Nearly half of US marketers plan to invest in MMM over the next year
27.6% of US brand and agency marketers found MMM to be the most reliable marketing measurement methodology, according to the same July survey from EMARKETER and TransUnion. Multitouch attribution (MTA) (19.4%) and unified, holistic measurement solutions (18.9%) came in second and third, respectively, in this survey.
eMarketer
  • Global
CMOs share what brands get wrong when marketing to Gen Z
The group’s perceived aversion to advertising and lack of brand loyalty are more myth than fact, panelists argued at Advertising Week.
Marketing Dive
  • Global
An industry push for ad auction transparency standards
Nearly two years ago, executives at OMD Worldwide, an Omnicom agency, approached the Media Rating Council (MRC) and then began developing standards to bring transparency to the ad industry. Now the agency wants companies across the ad industry to adopt them.
Media Post
  • Global
Big Amazon bet: Omnicom’s bid to outrun ad rivals by slashing compute costs, build data personalisation leviathan – and how it’s already changing Australian ecom economics
Omnicom has closed its final data centre, shifting its global marketing infrastructure to Amazon Web Services to power its AI-driven future. With 90 petabytes of data already on AWS and 50 more coming via its Interpublic acquisition, the move aims to enable personalised storytelling at scale — where AI guides media, defines affinity, and drives action.
Mi3
  • Local
Publicis’ strong Q3 earnings underscore the importance of AI and performance innovation
Publicis Groupe posted strong Q3 2025 results, with organic net revenue up 5.7% YoY—beating forecasts. It raised its 2025 growth outlook to 5–5.5%, citing rising demand for AI-driven advertising.
eMarketer
  • Local
International arrivals surge 30.2% as SA’s tourism rebound strengthens
South Africa’s inbound tourism sector continues its strong recovery, with international arrivals up 30.2% year-on-year in August 2025, reaching 935,738 visitors. Between January and August, the country welcomed 6.79 million tourists, a 15.8% increase compared to the same period in 2024.
Bizcommunity
  • Local
Publicis Groupe wins Loeries Regional Agency of the Year for the second consecutive year
Publicis Groupe Middle East & Africa has once again been named Regional Agency Group of the Year at the 2025 Loeries Awards, marking its second consecutive year at the top. The win reaffirms the Groupe’s creative excellence and integrated strength across markets, with standout performances from LePub, Machine, and MSL.
Bizcommunity
  • Local
Joe Public named Agency of the Year at 2025 Loerie Awards
Clients Chicken Licken, Nedbank, Flying Fish, Castle Milk Stout, Cell C and Uber are all winners.
The Media Online
  • Local
Tractor Outdoor announces revitalised digilites measurement, bringing new levels of accountability to DOOH
In the past, advertisers who were keen on leveraging the scale of digilites forecourt network only had access to data showing probable audience size, with little certainty around the true reach of their campaigns.
Bizcommunity
  • Local
Big plans for DStv in South Africa
While DStv subscribers will not notice any immediate change after Canal+’s acquisition of MultiChoice, the French media giant has big plans for the service in South Africa.
Daily Investor
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