Newsletter from the 17 July 2025

  • Global
An overview of LinkedIn’s ad options and targeting tools [infographic]
LinkedIn is seeing record engagement, and with over a billion members, its AI-powered Accelerate campaigns help advertisers reach highly relevant audiences across sectors.
Social Media Today
  • Global
AI at a crossroads: corporate take up collides with dipping consumer trust
It seems there’s never enough content – companies are flocking to generative AI tools, especially for digital video ad creation, new data finds, but separate research indicates a stark dip in trust if a piece of content is perceived to be AI-generated.
Warc
  • Global
NielsenIQ report reveals Gen X as trillion-dollar consumer powerhouse through 2033
Often overlooked, Gen X is set to spend $15.2 trillion in 2025—making it the world’s second-largest consumer market after the U.S., nearly doubling China’s.
Martech Edge
  • Global
CTV is not a one-to-one channel, so stop buying it like one
The advertising industry continues to buy connected TV the wrong way. We have carried over one-to-one programmatic logic from display and online video into a channel that behaves nothing like them. CTV is not a personal screen; it is a household screen.
Ad Exchanger
  • Local
WhatsApp and Instagram owner taken to court for contempt in South Africa
The Digital Law Company has asked the court to hold Meta in contempt for not providing data on users sharing explicit content of SA schoolchildren on WhatsApp. The firm seeks possible jail time for Meta’s SA public policy head if the company continues to defy a court order to release the data and shut down offending channels across WhatsApp, Instagram, and Facebook.
MyBroadband
  • Local
SABC gets R700 million
“SABC will receive R704 million over the MTEF. This includes R43 million for programme production, R464 million to support the core public broadcasting mandate, R197 million for Channel Africa,” Minister Solly Malatsi said.
MyBroadband
  • Global
Stronger AI, CTV focus expected for second-half 2025, study finds
All things generative AI- and connected TV (CTV)-related for the second half of 2025 are the strong focus of media and marketing executives, according to a new study from Mediaocean.
Media Post
  • Local
Spark Media provides ad solutions for Pretoria advertisers
Pretoria advertisers now have full local print reach thanks to a new Spark Media partnership between Caxton and NisMedia.
Bizcommunity
  • Global
Threads is nearing X’s daily app users, new data shows
Instagram Threads is closing in on X, reaching 115.1M daily mobile users in June—up 127.8% YoY—while X hit 132M, with usage down 15.2%.
Tech Crunch
  • Local
Beginning of the end for the SABC TV licence
The Department of Communications and Digital Technologies has published a request for proposals for a suitable service provider to develop a sustainable funding model for South Africa’s public broadcaster.
MyBroadband
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