21 February 2025 Archives

Newsletter from the 21 February 2025

Local

ACA to Host AI in Advertising Forum

The Association for Communication and Advertising (ACA) has announced that it will host an AI in Advertising Forum on Thursday, 13 March at the WPP Campus in Johannesburg. The Forum will discuss several key barriers to AI adoption in advertising.

Media Update

Local

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

Tractor Media Holdings is excited to announce the appointment of Steve Duck as its new chief revenue officer - media, further solidifying the company's leadership team as it continues to lead and innovate in the Out of Home (OOH) media sector.

Bizcommunity

Global

As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value

While the non-intrusive format is an attractive play, a clear downside is the creative brevity, said Michael Katrenak, media director at B2B agency Transmission. Pause ads can support brand recall and frequency, but more involved storytelling is crucial in building memorable brands, he said

eMarketer

Global

Microsoft Research: AI stifles critical thinking

A new paper from Microsoft Research finds that humans who increasingly rely on generative AI (GAI) in their work use less critical thinking that can deteriorate their cognitive abilities.

Media Post

Global

Trade Desk’s big bet on AI in advertising hits rollout snags

CEO Green said that the underwhelming performance was the result of a number of small hiccups, including “people mistakes” the executive was unwilling to discuss publicly.

Marketing Dive

Global

Google Ads: Is declining quality intentional?

In recent years a growing number of SEO industry insiders and others who use Google Search and Google Ads have voiced concerns about noticeable changes and wondered whether the company’s services are broken.

Media Post

Global

Google tightens Customer Match data rules in major privacy update

In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7.

Search Engine Land

Global

Unilever invests in fewer brands for bigger impact

FMCG giant Unilever increased brand and marketing investment to 15.5% of group turnover in 2024 – the highest percentage in over a decade – to support its 30 power brands, drive innovations, and focus on a more premiumized portfolio.

Warc

Global

Campaign numbers rising, but so are challenges

Marketers have increased the number of campaigns they run, but face many more challenges when it comes to budgets, technical capabilities, and analyzing and explaining the outcomes to those responsible for allocating budgets.

Media Post

Local

JJ Tabane’s eNCA talk show done after false bribery claims column

The controversial commentator Prof Onkgopotse JJ Tabane's show Power to Truth on eNCA (DStv 403) is finished and ended a week after TimesLIVE was forced to retract a spurious column by Tabane it published on 21 January.

TV with Thinus

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Newsletter from the 21 February 2025

ACA to Host AI in Advertising Forum

Tractor Media Holdings appoints Steve Duck as chief revenue officer to drive growth and data-driven innovation

As pause ads charm streamers like Peacock and Netflix, advertisers weigh their value

Microsoft Research: AI stifles critical thinking

Trade Desk’s big bet on AI in advertising hits rollout snags

Google Ads: Is declining quality intentional?

Google tightens Customer Match data rules in major privacy update

Unilever invests in fewer brands for bigger impact

Campaign numbers rising, but so are challenges

JJ Tabane’s eNCA talk show done after false bribery claims column

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