22 May 2025 Archives

Newsletter from the 22 May 2025

Global

Three steps to being more creative with retail media

Retail media networks may need to look beyond the short-term gratification of paid search and take a more systematic approach to creativity to unlock long-term growth.

Warc

Global

YouTube introduces an interactive product feed for shoppable TV ads

The new shoppable TV ad format lets viewers browse products on-screen using their remotes, then scan a QR code to buy directly via smartphone.

Tech Crunch

Global

New social media features and updates to know this week

Social media pros are honing in on engagement and user data to refine strategy, targeting, and performance.

PR Daily

Global

U.S. ad-supported SVOD subscriptions to top 278m by 2029

82% of viewers see streaming ads through a combination of free streaming services, ad-based tiers of subscription streaming services, and vMVPD services that feature ads as part of their live/linear bundles of channels.

TV Technology

Global

Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover

Could Google’s shift to attention metrics move the industry beyond flawed viewability measures? JLR’s Danny Zhu believes so.

Ad Exchanger

Global

Disruptive brands fuel long-term brand value

Brands that disrupted their category or reinvented themselves have accounted for almost three-quarters (71%) of the incremental $9.3 trillion of value created in Brand Z’s Global Top 100 since its inception in 2006.

Warc

Global

Are Artificial Intelligence chatbots taking over online search? [Infographic]

To provide some perspective on this, onelittleweb has put together this overview of online search traffic volume, which compares Google Search to artificial intelligence providers.

Social Media Today

Local

Phygital: Transform customer journeys with digital, physical integration

Phygital experiences blend digital and physical touchpoints into a seamless journey, as customers no longer separate online and offline interactions.

Media Post

Global

Google reimagines Search with Artificial Intelligence Mode

Google’s new Artificial Intelligence Mode, introduced yesterday to US users, represents “a total reimagining of Search, with more advanced reasoning”, according to Alphabet CEO Sundar Pichai.

Warc

Global

Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform

With Captiv8 now under the vast umbrella of companies owned by Publicis Groupe, the French multinational advertising and public relations giant says it will launch the world’s largest creator network.

Media Post

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Newsletter from the 22 May 2025

Three steps to being more creative with retail media

YouTube introduces an interactive product feed for shoppable TV ads

New social media features and updates to know this week

U.S. ad-supported SVOD subscriptions to top 278m by 2029

Google’s Move Toward Attention Metrics Could Be A Viewability Killer, Says Jaguar Land Rover

Disruptive brands fuel long-term brand value

Are Artificial Intelligence chatbots taking over online search? [Infographic]

Phygital: Transform customer journeys with digital, physical integration

Google reimagines Search with Artificial Intelligence Mode

Publicis Groupe Acquires Captiv8 To Build Massive Connected Influencer Platform

Stay in Touch

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Past Issues

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