Newsletter from the 23 October 2025

Advertising media cost inflation accelerates this year, decelerates next
The report, based on data from major global agencies, covers 42 markets and shows U.S. media costs rising to 3.8% inflation this year, with a slight increase to 4.0% expected next year.
Media Post
End of an era for casinos in South Africa
South Africa’s gambling turnover hit a record R1.5 trillion in 2024/25, up from R1.1 trillion the year before, according to the National Gambling Board. Gross gambling revenue rose 26.5% to R75 billion, driven mainly by online betting, while casino revenue fell 4.1% to R16.6 billion
Daily Investor
Meta loses MRC accreditation for Instagram, Facebook feeds
The Media Rating Council (MRC) has revoked Meta’s brand-safety accreditation due to the tech giant’s decision to opt out of the MRC’s annual auditing program. Arielle Garcia, COO of watchdog group Check My Ads said “They likely see it as an unnecessary expense, and perhaps as a liability, given their evolving posture and policies relating to brand safety and content on its platforms.”
Media Post
The biggest business news websites in South Africa
BusinessTech earned 17 million page views throughout September, while Daily Investor was in second place with 12 million page views.
Bizcommunity
Safrea launches 2025 Freelance Rates Survey to map industry realities
The Southern African Freelancers' Association (Safrea) has launched its annual Freelance Rates Survey – a useful tool to obtain an accurate picture of what media, communications, and related freelancers are earning in the country.
Bizcommunity
Over 800 public figures, including “AI godfathers” and Steve Wozniak, sign open letter to ban superintelligent AI
Tech companies are in a race to create superintelligent AI, regardless of what the consequences of creating something much smarter than humans might be. It's led to hundreds of public figures from the world of tech, politics, media, education, religion, and even royalty signing an open letter calling for a ban on the development of superintelligence until certain conditions are met.
Tech Spot
What Japan can teach the world about traditional TV and streaming
While Western broadcasters frantically chase streaming revenues and evaluate alternative scenarios to traditional TV models, Japan’s landscape offers a sophisticated and considered approach.
Media Shotz
How Pinterest SEO works [Infographic]
Check out these pointers from the Giraffe Social Media team, which include key notes on how to maximize your Pins for discoverability and engagement.
Social Media Today
PWC report | Youth propel Africa’s E&M sector beyond global benchmarks
Africa’s entertainment and media (E&M) sector is entering a decisive new era—one defined by digital acceleration, youthful audiences, and rapid mobile connectivity. PwC’s Africa Entertainment and Media Outlook 2025–2029 paints a picture of a continent that’s not merely catching up with global trends but actively shaping them
Bizcommunity
TBWA tops the Effies Awards SA
The Effie Awards South Africa have been announced, with TBWA\Hunt Lascaris and its client, City Lodge Hotel Group, winning the Grand Effie 2025.
Bizcommunity
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