24 April 2025 Archives - Page 2 of 3

Newsletter from the 24 April 2025

Global

ChatGPT owner interested in buying Google Chrome

OpenAI would be interested in buying Google’s Chrome browser if a federal court orders it to be spun off, the head of ChatGPT said in a court hearing Tuesday.

MyBroadband

Global

The industry needs to explore new ad models ASAP

Why are we not talking about ad avoidance? Some studies show 64% of U.S. adults actively avoid ads, while 88–96% of mobile users opt out of tracking.

Media Post

Global

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns

Migros and Kantar Media successfully tested a method to standardize and combine online video and TV campaign reach, aiming to turn it into a market-wide solution.

Kantar Media

Global

Omnicom Media Group consolidates influencer marketing services under Creo

OMG’s new Creo unit taps first-mover influencer data and Omni tools for smarter creator matching and campaign planning.

Media Post

Global

Unpacking Google breakup proposals: New rules, new risks for marketers

This landmark decision could trigger the forced divestiture of some of Google’s most powerful ad tech assets and fundamentally reshape the economics of digital media.

Ad Exchanger

Local

Google releases 2024 Ads Safety Report

In 2024 alone, Google says it blocked or removed 5.1 billion ads, restricted 9.1 billion more and suspended over 39 million advertiser accounts — most before a single ad was served.

Media Update

Global

IPG reports organic revenue shortfall

Interpublic reported a 3.6% organic revenue drop in Q1, in line with expectations after major 2024 account losses. Total net revenue fell 8.5% to $2 billion.

Media Post

Global

Threads ads expand to all Meta advertisers

After a limited test in January, Meta is now rolling out Threads ads globally, opening new options for marketers.

Social Media Today

Global

What’s next as Google keeps cookies amid challenges to its dominance

Google has once again reversed its plans for third-party cookies, deciding to keep them in Chrome instead of creating a separate system as previously intended.

Marketing Dive

Global

IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year

The IAB reports podcast ad revenue surged 26.4% in 2024, which it notes was a significant acceleration from the 5.5% growth rate recorded in 2023.

Inside Radio

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Newsletter from the 24 April 2025

ChatGPT owner interested in buying Google Chrome

The industry needs to explore new ad models ASAP

A first for Switzerland: Measuring de-duplicated reach for online video and TV campaigns

Omnicom Media Group consolidates influencer marketing services under Creo

Unpacking Google breakup proposals: New rules, new risks for marketers

Google releases 2024 Ads Safety Report

IPG reports organic revenue shortfall

Threads ads expand to all Meta advertisers

What’s next as Google keeps cookies amid challenges to its dominance

IAB: Podcast ad spend accelerates, fueling digital audio’s $7.6 Billion Year

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Past Issues

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