Newsletter from the 24 January 2025

  • Global
Google search rankings correlate with ChatGPT mentions: study
Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.
Search Engine Land
  • Global
Publicis Worldwide and Leo Burnett merge to form Leo
The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”
Marketing Dive
  • Global
Meta says ‘community notes’ will not affect paid ads
“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.
Media Post
  • Global
What is RedNote and why is it relevant?
American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.
Media Update
  • Global
Warc: Media in 2025 – Defined by abundance, driven by algorithms
Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.
Bizcommunity
  • Global
MrBeast could help buy TikTok US
The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.
MyBroadband
  • Global
What is agentic AI? Complete guide
Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.
Tech Target
  • Global
Apple the world’s most valuable brand… again
According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.
Bizcommunity
  • Global
Trump grants TikTok 75 day extension on US sell-offs
So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.
Social Media Today
  • Local
SA urged not to compromise transformation agenda for Starlink
Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.
IT Web
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