24 January 2025 Archives

Newsletter from the 24 January 2025

Global

Google search rankings correlate with ChatGPT mentions: study

Brands ranking on page 1 of Google appear to get more mentions in LLMs. Links don't seem to matter, new study finds.

Search Engine Land

Global

Publicis Worldwide and Leo Burnett merge to form Leo

The new Publicis Groupe unit will be charged with connecting creative and data in the “age of AI.”

Marketing Dive

Global

Meta says ‘community notes’ will not affect paid ads

“Meta has told advertisers that Community Notes will apply to organic posts, not paid ads, but its official messages have not gone into detail about brands’ and influencers’ unpromoted posts,” the WSJ reports.

Media Post

Global

What is RedNote and why is it relevant?

American social media content creators are anxious about what the future holds for their online careers. Simultaneously, a Chinese alternative to TikTok is taking the American market by storm.

Media Update

Global

Warc: Media in 2025 – Defined by abundance, driven by algorithms

Warc’s The Future of Media 2025 report examines how the endless optionality within the media ecosystem creates new opportunities for marketers to drive effectiveness and deliver growth.

Bizcommunity

Global

MrBeast could help buy TikTok US

The YouTube star, whose real name is Jimmy Donaldson, is part of a group of American investors assembled by tech entrepreneur Jesse Tinsley that is vying to buy TikTok’s US business before a possible ban.

MyBroadband

Global

What is agentic AI? Complete guide

Agentic AI refers to artificial intelligence systems that are capable of autonomous action and decision-making through reinforcement learning and evolutionary algorithms to navigate ambiguous and novel environments.

Tech Target

Global

Apple the world’s most valuable brand… again

According to Brand Finance’s research, four out of the five most valuable brands in the world are technology brands.

Bizcommunity

Global

Trump grants TikTok 75 day extension on US sell-offs

So the latest on the TikTok ban in the U.S. is that TikTok is still banned, but President Trump has granted it a stay of execution. Though that extension may not be legal, which could still mean that TikTok’s operation in the U.S. remains in violation of the law.

Social Media Today

Local

SA urged not to compromise transformation agenda for Starlink

Non-profit organisation Public Interest SA is urging the South African government not to bend its transformation policies to accommodate the launch of Elon Musk’s Starlink low-Earth orbit (LEO) satellite connectivity solution in the country.

IT Web

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