billups, the world’s largest independent out-of-home (OOH) agency, today announced it achieved 73.8% year-over-year net revenue growth in Q1 2025, fueled by unprecedented client demand for strategic, measurable OOH solutions that go beyond traditional awareness campaigns.

The White House on Wednesday released its AI Action Plan, a set of proposals developed by the Trump administration aimed at boosting the United States' goal for dominance in artificial intelligence (AI). This is what we know so far.

GumGum’s (contextual-first technology leader) Mindset Graph is designed to address this gap by aligning context, attention, and creative signals within a single planning framework.

Netflix has begun using artificial intelligence video generation software from startup Runway AI, testing the waters with a technology that’s controversial in Hollywood.

This week there are lots of add-ons to social platforms that can jumpstart your creativity and help you plan ahead as well as some key algorithm updates. Let’s dive right in and see what new features you can benefit - WhatsApp, Meta, TikTok, Insta, X, YouTube, LinkedIn.

ASC is being piloted by close to two dozen clients “with results to date that have shown double-digit improvements in impressions and sales,” per IPG CEO Krakowsky.

The company reported it had more than a dozen wins of material new business in the first half.

Interpublic Group today reported a net organic revenue decline of 3.5% for the second quarter, which it attributed to account losses in the prior year. Total revenue was $2.5 billion, down 6.6%. The company said the results were in line with expectations and that it was sticking with its previously stated full-year outlook of an organic revenue shortfall of between 1% and 2%.