27 March 2025 Archives

Newsletter from the 27 March 2025

Global

Positive ad environments boost performance and consumer intention

The report – “Positivity Performs: Ad Environments’ Critical Role in Media Planning” – reveals that people’s perception of their experience on a social platform matters: platforms that are viewed as positive can be up to 94% more impactful in driving purchases when compared to non-positive spaces.

Warc

Global

6 easy ways to adapt your SEO strategy for stronger AI visibility

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

Search Engine Land

Global

Paramount helped ISpot develop a tool to measure outcomes on TV and streaming

ISpot’s new solution, called Outcomes at Scale, aims to make outcomes-based attribution easier, faster and more automated across linear and CTV video advertising.

Ad Exchanger

Global

Coke refreshes ‘Share a Coke’ to reach Gen Z with digital experiences

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Marketing Dive

Global

The World’s 50 Most Valuable Brands in 2025

The value of brands, together with other intangible assets such as intellectual property and research and development (R&D), stands at all-time highs of $80 trillion globally.

Visual Capitalist

Global

Data shows that longer clips are gaining traction on TikTok

So by “longer short” videos, we’re not talking about a shift back to long-form content of 5 minutes or more. Consumers are now more willing to engage with 3-minute-long videos.

Social Media Today

Global

YouTube changes how it counts ‘shorts’ views

Traditionally, YouTube has not counted a view for a creator’s video unless a user watches 30 seconds or more of the upload. Now, however, Shorts views will count the number of times a creator’s Short starts to play or replay.

Media Post

Global

Google unveils a next-gen family of AI reasoning models

On Tuesday, Google unveiled Gemini 2.5, a new family of AI reasoning models that pauses to “think” before answering a question.

Tech Crunch

Global

Video Advertising Bureau (VAB) Analysis: Ad-supported streaming now reaches 9 of 10 streaming adults

the 2025 report provides the latest updates on streaming behaviours by diving deeper into device and platform usage, the importance of quality content and the continued growth of ad-supported options.

PR Newswire

Global

Google claims news is worthless to its ad business after test involving 1% of search results in eight EU markets

Google has reported the results of an experiment it ran which removed news from search results for 1% of users for 2.5 months in eight* markets in Europe — claiming the results show that news is essentially worthless to Google’s ad business.

Tech Crunch

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