Newsletter from the 27 November 2025

  • Global
Key trends for social media marketing in 2026 [infographic]
What will be your top priority for improving your social media strategy in 2026 — using more AI tools, partnering with influencers, or investing in short-form video trends?
Social Media Today
  • Global
Kantar Media names former WPP CEO Mark Read as chairman
“Kantar Media serves a unique and essential role in the media ecosystem – helping advertisers, agencies, media owners and platforms understand how people are consuming media and how best to direct their media investments," said Read
Marketing Interactive
  • Global
Brands play catch-up on addressability
As the European advertising industry navigates the shift toward a privacy-first digital ecosystem, a new survey finds widespread familiarity with addressability. But true expertise is concentrated in ad tech companies and agencies, with advertisers displaying notable knowledge gaps.
Warc
  • Global
Omnicom seals Interpublic takeover, structural details to be revealed next week
Omnicom has completed its acquisition of Interpublic, forming the world’s largest holding group with more than US$25 billion in combined revenue and a mandate to lead what CEO John Wren calls the “next era” of intelligent, connected growth.
Marketing Interactive
  • Local
Pepkor’s potential shift into banking aims to revolutionise South African fintech
Pepkor, the retail group behind Pep and Ackermans, is exploring plans to launch a new banking venture that could significantly expand access to affordable financial services across South Africa.
Bizcommunity
  • Local
Mazda unveils ‘first’ bubble billboard in SA to support brand campaign
Described by Mazda as a ‘first’ for the company, the installation releases real bubbles into the air, designed to evoke feelings of lightness and wonder, aligning with Mazda’s communication strategy focused on human connection, emotion and driving experience.
Bizcommunity
  • Local
Best news in three years for South Africans
Financial confidence among South Africans has reached a three-year high, with consumers finally crawling out of “survival mode”—but more still needs to be done to address long-term struggles.
Business Tech
  • Local
TikTok launches exclusive TikTok Insiders programme to accelerate agency growth in South Africa
TikTok has launched TikTok Insiders, an exclusive, application-only programme designed to help South African advertising, digital, and media agencies scale their presence on TikTok with unprecedented speed and clarity.
Bizcommunity
  • Local
Beyond the numbers
What updated population data reveals about our changing nation.
The Media Online
  • Local
All the South African Social Media Award winners
Each year, the South African Social Media Awards highlight how influencers, brands, and agencies are using digital platforms in new and interesting ways. With a focus squarely on social media work, the awards offer a snapshot of the industry’s direction. These are the 2025 winners.
Bizcommunity
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