Newsletter from the 3 April 2025

  • Global
Charted: Where people trust the media (and where they don’t)
Today we focus on one public institution that the public remains widely sceptical of: the media.
Visual Capitalist
  • Global
Direct Line Group on using TV as a full-funnel medium
Direct Line Group, one of the leading insurance companies in the UK, uses TV as a full-funnel medium, helping with everything from building demand to driving acquisition and retention.
The Media Leader
  • Global
Synchronized shopping: New ad formats let people buy while enjoying content
The goal, simply, is to leverage shoppable touchpoints across platforms as part of a branded content experience, providing an opportunity to both publishers and advertisers.
Media Post
  • Global
Global ad spend outlook downgraded by $20bn across all media
Despite increasing regulatory volatility – as regulators and governments’ appetites for intervening in the online economy grow – digital advertising remains strong but headwinds are growing.
Warc
  • Global
Report looks at consumer expectations of brands on social in 2025
First off, the report looks at the top reasons why people follow brands on social, which could be an important consideration for your presence.
Social Media Today
  • Global
Influencer marketing surges: Here’s what the numbers say
In 2025, 59% of marketers plan to partner with more influencers compared to 2024.
Marketing Dive
  • Global
xAI acquires X in a deal that secures the app’s immediate future
Okay, anybody who’s been closely watching the slow-speed financial crash of Twitter/X probably knew that Elon Musk was eventually going to find a way to funnel money from his xAI startup into the troubled app.
Social Media Today
  • Global
Verification providers missed easy-to-spot bots, says Adalytics. What went wrong?
Friday’s Adalytics report about ads being served en masse to known bots leaves plenty of unanswered questions.
Ad Exchanger
  • Global
2025 Digital Media Trends: Social platforms are becoming a dominant force in media and entertainment
While studios and streaming providers are busy competing with each other, tougher competition is coming from social video platforms that are hyperscale and hyper-capitalized.
Deloitte
  • Global
Heineken taps WPP’s AI muscle to strengthen below-the-line marketing
WPP is deepening its ties to Heineken, with a focus on leveraging its AI muscle to enhance shopper marketing and e-commerce activities.
Marketing Dive
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