To keep you up to speed, Nick Cicero has published this updated overview of how each platform measures a view for quick reference.

It’s all about being authentic while staying on top of microtrends on TikTok.

Offerwall, a monetization tool for publishers in Google Ad Manager, rolled out Thursday in general availability to help publishers generate revenue while providing audiences with choices to access content. The product has been in beta until now.

Elon Musk says X will charge advertisers more for full-screen ads to reduce oversized, disruptive content in users’ feeds.

58% buy from influencer endorsements, but lack of disclosure drives distrust—70% feel negative if payment isn’t revealed.