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Newsletter from the 6 March 2025

Global

Google announces updates to display network campaigns

Google has announced some new updates to its Google Display Ads (GDA) network, providing more placement options for reaching audiences through Google’s broader web reach.

Social Media Today

Global

It’s time to abandon a fixation with channels in favour of a content-led approach

For a long time, the traditional marketing funnel has been a bedrock approach to sound marketing. Yet, with media, technology and consumer behaviour set to undergo profound change over the next five years, does the marketing funnel and our industry’s channel-centric approach to advertising still make sense?

The Media Leader

Global

Media is key battleground for agency giants in new world order

Growth in media reflects how the scope has become much broader for clients, and Omnicom’s acquisition of IPG is poised to drive further change in the sector. “Very, very dramatic.” That was how Philippe Krakowsky described “the degree to which the terms of trade in media have shifted in the last 18 months”.

Global

Brian Lesser’s plan to revitalize GroupM

WPP CEO Mark Read told analysts and investors Thursday that GroupM, the firm’s media management arm, “has not reached its full potential in the last 18-24 months.”

Global

Ad agencies prepare to advertise to AI agents

Apple, Amazon, Google, Microsoft, Meta and others are racing to build and release AI agents that will discover, search, and purchase products and services for consumers.

Local

Entries are open for Loeries 2025

Early bird deadline: 25 April 2025 Standard deadline: 1 June 2025 Eligibility: Work commercially flighted or published between 1 July 2024 and 30 June 2025 Submission: Entries can be submitted via the official Loeries entry portal

Local

Vicinity Media disrupts DOOH measurement with industry leading data and analytics

By combining hyperlocal DOOH placements with mobile advertising and first-party location data, brands can now measure real consumer movement and intent – both online and in-store.

Local

Huge change to FNB eBucks and Standard Bank UCount rewards

Standard Bank customers can now benefit from shopping at Shoprite and Checkers thanks to the bank’s UCount rewards programme, which has partnered with the retail group.

Local

The hidden cost of dull, bland and boring

At MediaHeads 360, we believe storytelling isn’t a luxury – it’s a necessity. When consumers are bombarded by bland, the solution is to be unapologetically creative.

Local

Marcel Swain joins dentsu X to redefine brand engagement in South Africa

Dentsu X has appointed Marcel Swain as managing director for South Africa, a strategic move to drive the agency’s expansion across the continent.

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