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Subscribe
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- Previous Newsletter Issues
- Previous Articles / Topics
About
Contact Us

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Media Industry News
Subscribe
- Newsletter
Archive Search
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About
Contact Us

media industry news

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL

Three themes defining the future of programmatic in 2025

The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.

Dull Media: Advertising’s $200bn problem – and how to fix it

Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.

The new marketing war isn’t for clicks – it’s for memory

Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.

Search Engine Land

ChatGPT traffic referrals to publishers rising

Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.

Social media updates and new features to know this week

This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.

With ‘trial and error’ SABC moves Afrikaans news again – now to 5:30pm on SABC3 on weekdays and 7:30pm on weekends

The SABC now admits that its shortsighted scheduling moves with its Afrikaans TV news bulletin were done without any market research, with the public broadcasters moving it yet again from this month: Now to 17:30 on weekdays and from SABC2 to SABC3, and to 19:30 over weekends on SABC3.

DoubleVerify collaboration drives media quality, ad effectiveness

ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.

ABC: Authentic brands connect

Brands are seeking to connect with ears and eyeballs while people are displaying ad fatigue. Content, consumption and consumer trends in media have changed – as has the audience’s approach to advertising.

The Media Online

Trump tariff bombshell: US–South Africa trade relations hit new low

US President Donald Trump has confirmed that a sweeping 30% tariff will be imposed on all South African goods entering the United States, effective 1 August 2025.

All the 2025 Bookmark Awards finalists

These selected front-runners represent the full spectrum of the digital economy, from emerging talent and new platforms to legacy brands that are driving forward-thinking ideas.

Agencies create specialist units to help marketers’ solve for AI search gatekeepers

Media agencies like Jellyfish, Wpromote, and Kepler are rolling out AI search services to help brands assess how tools like ChatGPT and Gemini represent them.

Google scrapes profit from heavy use of hidden search terms

Google is hiding a growing share of search data from advertisers, with up to 73% of keyword volume obscured in some cases, limiting visibility into ad spend and performance.

DStv’s secret YouTube giant

MultiChoice has released its annual integrated report for the 2024/25 financial year, reporting that the SuperSport YouTube channel has grown to 4.82 million subscribers.

South African private sector treads water in June

The S&P Global South Africa Purchasing Managers’ Index (PMI) fell to 50.1, eking out only a sliver of growth, compared with May's 50.8. Readings above 50 indicate growth in business activity, while below that signals contractions.

Saving and investing choices of the SA consumer class

BrandMapp 2024 shows that 80% of South Africa’s 13.5 million-strong consumer class - those earning R10k+ monthly - have savings or investments.

Kfm 94.5 adds to lineup and welcomes Grandmaster Ready D: A new era of sound begins

Starting this Friday, Ready D will take over the airwaves with a weekly mix during The Flash Drive with Carl Wastie. He continues to keep the beats rolling with an hour-long set on Saturdays, and a special show on Sunday evenings.

Media, Ogilvy drove WPP’s first half slide

The company's revised full-year organic revenue decline is now expected to be between 3% and 5%. The second quarter decline alone is between 5.5% and 6%

Trust offers competitive edge — but businesses are failing to deliver it

Companies measuring trust as a board-level KPI are over three times more likely to report strong profits—yet only 22% do so—while 60% of consumers trust ads more when placed in or aligned with reputable media, particularly business news.

The Media Leader

GLOBAL

Three themes defining the future of programmatic in 2025

The rise of sell-side curation, AI-powered brand safety and the growth of programmatic out-of-home advertising - three key themes that make up The Future of Programmatic 2025, a new report released today. Get the report.

Dull Media: Advertising’s $200bn problem – and how to fix it

Amplified’s new report reveals brands may be wasting up to $245 billion annually on dull, ineffective media, urging a shift toward high-attention, high-impact campaigns.

The new marketing war isn’t for clicks – it’s for memory

Marketing is no longer about visibility, it’s about shaping the signals AI models retain, in a world where attribution and engagement are increasingly opaque.

Search Engine Land

ChatGPT traffic referrals to publishers rising

Cloudflare has launched a permission-based model blocking AI scrapers across 24% of the web, aiming to shift online content access to a permission-and-payment system with major implications for publishers and digital advertising.

Social media updates and new features to know this week

This week we have numerous new tools and updates that can lend more insight into audience behaviour and help drive better ad performance. Let’s take a look and see how you can improve your social strategies – WhatsApp, Meta, TikTok, Insta, X, YouTube.

DoubleVerify collaboration drives media quality, ad effectiveness

ShowHeroes and DoubleVerify have partnered to offer fraud-free, measurable programmatic ad inventory that meets global media-quality standards—even for smaller advertisers and publishers.

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