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media industry news

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

Social Media Forecast: Users will grow 1.7%

Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.

AI search clicks aren’t always better traffic: Study

AI visitors bounce more, view fewer pages, and engage less than search users, raising new doubts about traffic quality over quantity claims.

Search Engine Land

Cannes Lions: How agencies are positioning themselves in the AI race

The strategy makes sense—clients are anxious about AI’s impact on marketing and want partners who can guide them. Agencies that claim AI leadership now are securing their future, though approaches vary by agency type.

Burnable billboard uses UV data to drive sun safety

The British Skin Foundation’s “Burnable Billboard” campaign used real-time UV data on DOOH screens in three UK cities to show how skin is damaged by sun exposure.

Brand decides over 80% of purchases

Over 80% of consumer purchase decisions go to the brands they originally expected to buy, according to research presented at the Cannes Lions International Festival of Creativity 2025.

The State Of AI In Marketing: 6 Key findings from marketing leaders

In our first State Of AI In Marketing report, 155 marketers surveyed weigh in on how AI is transforming content creation, workflows, KPIs, and future investments

Search Engine Journal

12 Countries have approved The Omni-IPG Deal; 6 More to go

While the industry was focused on the Cannes Lions Festival last week, Omnicom and IPG received the green light to proceed with their transaction from the New Zealand Commerce Commission, which initiated its probe back in February.

Netflix unveils first-ever Netflix House in Philadelphia and Dallas

These 100,000+ square foot locations mark a strategic expansion into fandom monetization: the conversion of IP into durable, real-world revenue through experience design.

Young/old TV consumers’ divergence: AVOD Vs. FAST

Young and older U.S. consumers continue to show diverging preferences when it comes to legacy and new TV-video platforms, according to ARF’s DASH.

Apple and TBWA\Media Arts Lab win Creative Effectiveness Grand Prix

Apple’s Shot on iPhone by TBWA\Media Arts Lab, Los Angeles, has won the Grand Prix in the Creative Effectiveness Lions, where the judges awarded a further three Gold Lions, six Silver Lions and seven Bronze Lions – 17 in total.

Which AI platform recommends ecommerce brands more often to shoppers?

Research from BrightEdge AI Catalyst shows that user behavior on Google AI Overviews vs. ChatGPT reveals how consumers shop—and the differing recommendations hint at each platform’s future role in commerce.

The next generation of spirit drinkers

Across South Africa, a new wave of curious, culturally tuned-in consumers is transforming what whisky drinking looks like — and more importantly, what it feels like.

Radio is still the big winner in today’s data-led media game

Kagiso Media Radio’s ‘A Million & Change’ campaign shows that radio drives reach, real-time engagement, action, and strong insights, says CEO Nick Grubb.

GLOBAL

In post-peak TV era, streamers see the future as personalized

Collective knowledge from more than 22 billion posts and comments across Reddit's human conversations has become the backbone for what the company calls structured intelligence

P&G champions ‘consistent, persistent’ advertising

“Consistent, persistent advertising helps build, remind and retrieve memories throughout your brain, so the brand is literally top of mind,” he said. “It’s not rocket science, but it is brain science.”

The rise of ‘kidulting’: How fun and games for grownups are driving the profitability of play

A recent global survey found that 87% of people believe play can cure isolation and loneliness, and that 79% believe it can bring different groups of people closer together.

2025 Media Ad Spend Report: Who’s winning, what’s changing, and why it matters

Powered by real billing data from the world’s largest agency holding groups, this report offers unmatched insight for brands, publishers, and media professionals planning for what’s next. Download the Report here

Ritson: How to make your creative drive profit

Make fewer, better ads, run them for longer, reap the rewards in profit, Mark Ritson told a packed audience at Cannes Lions – here’s what you need to know.

Social Media Forecast: Users will grow 1.7%

Total users of social networks in the U.S. will continue to grow in 2025 and through 2029, while time spent among adult users should hit its peak this year, according to eMarketer’s U.S. Social Network Forecasts report for 2025.

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