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media industry news

Media Loop is your one-stop shop for staying informed in the ever-evolving South African media and marketing landscape. We provide news, analysis, and insights for industry professionals, keeping you up-to-date on the latest trends, awards, and key players shaping the market. Our aim is to be your trusted partner in navigating this dynamic space, offering valuable resources and fostering connections within the South African media and marketing community.

LOCAL

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

Search Engine Land

People losing trust in social media as disinformation spreads

The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

Kantar Creative Effectiveness Awards Announces 2025 Winners

According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.

Three Ships Whisky earns top spot at 2025 World Whiskies Awards

The proudly South African whisky impressed the judges to such an extent that they awarded it the World’s Best title in the Blended Whisky category, outshining competition from Scotland, America, Japan, and Ireland, amongst others.

How To Stop Diminishing Returns In Performance Media

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

A game-changer for brands entering the Kasi Economy: Tributree delivers unmatched real-time data on township retail amidst rising costs

Using its proprietary app and 15,000 field agents, Tributree has mapped 133,000 informal outlets nationwide—including 58,000 spaza stores and 35,000 taverns audited in the past year.

How The Omnicom-IPG Deal May Impact Your Media Plan

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone.

Local is our superpower

Our superpower lies in our deep understanding and unwavering commitment to the people, places, and pulse of our vibrant region.

Nielsen Dominating Upfront Currency, Once Again

After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.

WPP inches away from legacy ID solutions with InfoSum acquisition

The deal ramps up the holding group’s Artificial Intelligence-powered data and identity capabilities at a time of widespread signal loss for marketers.

Study: Audio Ads Turn Up Purchase Intent, Web Traffic, Store Visits

As CMOs face growing pressure to demonstrate stronger ROI and clear attribution, Audacy’s State of Audio brings data-backed proof that radio and digital audio delivers results.

21 top Swedish creators: Profit-hungry digitalization risks killing the outdoor medium

A quiet shift is happening in our cities—outdoor boards are going digital. As ad space gets sliced into short snippets, outdoor’s unique impact is fading, risking weaker results for advertisers and rising ad fatigue. So say some of Sweden’s top creatives in a recent opinion piece. (translate article)

VIA adds bilingual Goeiemôre, Good Morning as 4-day live breakfast show from 14 April

Goeiemôre, Good Morning is an interesting and fresh take on a South African breakfast show – especially because both Afrikaans and English viewers will be able to join us in the mornings".

How to capture the full value of advertising performance

Stronger brands yield stronger performance - yet many brands fundamentally handicap themselves by relying on narrow metrics that fail to capture the full impact of their advertising performance.

The smartphone detox: why young people are choosing dumb phones

Gen Z and millennials are ‘digitally detoxing’ more and more, using electronic devices less frequently or not at all as ‘dumb phone’ sales jump and nostalgia for a pre-smartphone world grows – but what’s behind this shift?

YouTube advertising awards now include South Africa

For the first time ever, the YouTube Works Awards in partnership with Kantar are coming to South Africa, marking an exciting milestone for the country’s creative, media, and marketing industries.

Closing The CTV Outcome Data Gap: Unlocking Smarter Optimization Strategies

The connected TV (CTV) advertising industry has made great strides in targeting, automation and measurement, but it still lags behind social platforms in one critical area: optimizing campaigns based on outcome data.

What’s behind SABC news glitch?

SABC2’s weekend glitch left Afrikaans news viewers in the dark, prompting outrage and talk of political interference or just plain incompetence.

GLOBAL

Google launches automatic marketing content extraction

Google will pull information about promotions and products from merchants' existing marketing materials to display across Search and beyond.

Search Engine Land

Kantar Creative Effectiveness Awards Announces 2025 Winners

According to Kantar, the winning ads highlight four rising creative trends in the industry, giving marketers inspiration for how to use creativity to connect with audiences and predispose people to their brand.

People losing trust in social media as disinformation spreads

The trust gap between legacy media and social media is growing, as disinformation, fake news, and a lack of regulation knocks people’s confidence in creator-led content, research finds.

How To Stop Diminishing Returns In Performance Media

Ad fatigue, competition, and platform changes are making it more difficult to sustain performance.

How The Omnicom-IPG Deal May Impact Your Media Plan

If you’re an advertiser wondering how the Omnicom-IPG deal could disrupt the media landscape—and possibly your own media planning and buying efforts--you’re not alone.

Nielsen Dominating Upfront Currency, Once Again

After two days of high-level industry discussions, it’s clear that despite talk of “alternative currencies,” most upfront ad deals this year will still be guaranteed using the long-dominant Nielsen metric.

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